Global recognition in case writing for SPJIMR faculty
18 June 2026
Eight case studies authored by SPJIMR faculty and alumni have featured in Ivey Publishing’s Bestsellers 2025–2026 list, with SPJIMR securing the top-selling case position in two disciplines. Further underscoring the enduring relevance of its scholarship, three faculty-authored cases were also included in the Ivey Classics 2016–2026 list, which recognises the most widely used teaching cases of the past decade.
Ivey Publishing’s annual bestsellers rankings recognise the most widely adopted teaching cases from its global collection across 15 disciplines. This year, SPJIMR faculty- and alumni-authored cases featured across six disciplines, reflecting the institute’s continued contribution to case-based management education worldwide.
Top-ranked cases
In Communications, ‘Is that an order?’, authored by Prof. Vineeta Dwivedi and Prof. Tulsi Jayakumar, secured the #1 position. The case examines the role of emotional intelligence in interpersonal communication and highlights the importance of effective communication in diverse and multilingual workplace settings.
In Marketing, ‘Snaqary Snacks: Building a start-up brand’, co-authored by Prof. Ashita Aggarwal and Suraj Commuri (PGDM 1991 alum), ranked #1. The case follows two bootstrapped women entrepreneurs as they navigate a competitive marketplace and make critical decisions with incomplete information, making it relevant across cultures and classroom contexts.
SPJIMR-authored cases also earned recognition across Economics and Public Policy, Entrepreneurship, Management Science, and Strategy:
Economics and Public Policy
- Rank 2: Inflationary Targeting in India: Replace, Rejig, or Reaffirm Targeting? by Prof. Tulsi Jayakumar
- Rank 3: Is Japan’s Monetary Policy a Rational Expectations Saga? by Prof. Preeta George and Prof. Monika Gupta
Entrepreneurship
- Rank 6: Savemom: The Smart Wearable Solution for Maternal Health Care by Prof. Renuka Kamath and Shrinath V (SPJIMR alumnus).
Management Science
- Rank 3: Jay Bharat Spices Pvt. Ltd.: A Spicy Quandary by Prof. Shravan M. Parsam, Prof. Amol S. Dhaigude and Prof. Sidhartha Padhi
- Rank 8: JSW Steel Ltd.: A Logistics Dilemma by Prof. Amol S. Dhaigude, Prof. Debmallya Chatterjee and Prof. Vishnu Kumar
Strategy
- Rank 5: Parag Milk Foods: Driving Growth through Brand-Building in India’s Dairy Industry by Prof. Ashita Aggarwal and
Prof. Rajiv Agarwal
SPJIMR cases recognised as Ivey Classics
The Ivey Classics 2016–2026 list recognises the 25 most-used teaching cases of the past decade across disciplines, including general management, strategy, leadership, marketing, and finance. This year, ‘Evoe Spring Spa: A positioning dilemma’, authored by Prof. Ashita Aggarwal and Prof. Renuka Kamath with co-author Sunil Rao, joined the list for the first time.
The following SPJIMR faculty-authored cases featured in the Ivey Classics 2016–2026 list:
General Management, International Business
- Rank 7: Building a backdoor to the iPhone: An ethical dilemma by Prof. Tulsi Jayakumar and Prof. Surya Tahora
Accounting, Entrepreneurship, International Business
- Rank 15: Anandam Manufacturing Company: Analysis of financial statements by Prof. Vinay Goyal (with co-author S.K. Mitra)
Entrepreneurship, International Business, Marketing
- Rank 22: Evoe Spring Spa: A positioning dilemma by Prof. Ashita Aggarwal and Prof. Renuka Kamath (with co-author Sunil Rao)
This recognition builds on SPJIMR’s strong performance in previous years. In the 2024–2025 cycle, 12 faculty members featured in Ivey Publishing’s Bestsellers and Classics lists. The continued presence of SPJIMR-authored cases in these rankings reflects the institute’s sustained contribution to case-based learning and its commitment to developing teaching material that enables learners worldwide to engage with real-world managerial challenges.