LiFE seeks to build a basic understanding of business and family, and the inter-relationship between the two. It helps women from business families explore their own role in the family business and diversify or start a new entrepreneurial venture supported by their family and network.
90 percent of businesses in India are family businesses. Women from business families play a silent role and constitute silent assets which are yet untapped. LiFE seeks to realise those hidden gems among business families by providing structured learning about business and its various dimensions. The end goal of the programme is to build the knowledge and skills needed to run a business and also to build confidence and empower women in family businesses who have never taken initiatives pertaining to their business.