Post Graduate Programme in Marketing & Business Management (PGP-MBM) offered by SPJIMR prepares executives for a continuously evolving & disruptive business landscape. It is designed for high-potential junior to mid-level executives who wish to take up greater responsibilities within the marketing & sales functions of their organisations.
PGP-MBM intakes two batches every year to ensure optimal batch size. A diverse cohort from various backgrounds promotes enriched peer learning and helps participants expand their professional network. The programme design offers a convenient format, including a blended mode of delivery with alternate contacts on-campus. This enables executives to pursue management education with minimal absence from work and without taking a career break.
The programme aims to provide insights into core areas of management, with a focus on marketing & sales. It will endeavour to instil a service-oriented perspective in executives and assist them in understanding the shift from product-based to service-based business models.
The learning objectives of the programme are to develop:
The programme’s modular structure & blended mode of delivery, with alternate contacts on campus, allows executives to upskill with minimal absence from work.
Participants get the opportunity to stay on campus and interact closely with faculty and peers. Each cohort’s diversity in education, career, life experiences, professional and personal achievements, cultures, and interests, enriches our participants’ learning experience by providing new perspectives, insights, and a lifetime peer network.
PGP-MBM has a strong application focus and facilitates the real-time application of classroom learnings to one’s professional context.
SPJIMR, with its legacy of over 25 years in executive education, has a long and enriching association with the industry. Many leading companies prefer SPJIMR as their academic partner to promote within their organisation a culture of continuous learning and develop a robust leadership pipeline. Our participants get easy access to 15000+ top industry leaders in SPJIMR’s active alumni network. in addition, the rich diversity in the classrooms and on campus offers participants the opportunity to build and expand their professional network.