PGPMBM has been designed to prepare executives for a continuously evolving and disruptive business landscape. It is an accelerated management programme with an application-oriented curriculum to provide insights into core areas of management, with a focus on sales and marketing. It has a strong application focus and facilitates the real-time application of classroom learning to one’s professional context. Benefitting from the learnings of the programme, participants have been able to take on higher responsibilities at their workplace. It also helps organisations to retain and manage talent more effectively.