PGP-MBM curriculum and programme structure

Participants are introduced to concepts and applications through a carefully crafted blend of pedagogical methods such as case analysis and discussions, games and simulations, debates, group activities and presentations, workshops, guest lectures by eminent practitioners, self-learning and reflection.

Programme structure

The programme is conducted in three phases, spread across 13 months and involves 30 full days of classes. The programme is delivered in a modular, blended format with five contacts of six days each, three contacts on-campus and two online.

  • Orientation phase: Contact 1

    • Financial accounting
    • Managerial economics
    • Managing self and teams
  • Foundation phase: Contact 2 and 3

    • Business communication
    • Business analysis using financial statements
    • Quantitative methods
    • Marketing management
    • Consumer behaviour analysis
    • Sales and distribution management
    • Data analytics and visualisation
  • Integration phase: Contact 4 and 5

    • Sales operations
    • Service operations
    • Strategic management
    • Customer experience design
    • Negotiation skills
    • MarkStrat
    • Marketing in the digital world

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