Aggarwal, A. (November 2, 2022). “Metaverse: The new brand playground” Times of India. https://timesofindia.indiatimes.com/blogs/voices/metaverse-a-new-brand-playground/
Aggarwal, A. (February 15, 2022). “Indian vs Global e-com players- Who will win the war?” ET Retail (Economic Times). https://retail.economictimes.indiatimes.com/re-tales/indian-vs-global-e-com-players-who-will-win-the-war/5220
Aggarwal, A. (January 25, 2022). “Portal Exclusive: Is research focus diluting teaching focus in business schools”, Education Times. https://www.educationtimes.com/article/campus-beat-college-events/89065647/portal-exclusive-are-rankings-driving-the-business-schools-strategy
Aggarwal, A. (January 14, 2022). “Amazon is the new Google”, Economic Time Brand Equity. https://brandequity.economictimes.indiatimes.com/news/business-of-brands/amazon-is-the-new-google/88883793
Aggarwal, A. (October 13, 2021). “Being a teacher in times of COVID Oh my God! Teaching has never been more challenging”. India Today Business World Education. http://bweducation.businessworld.in/article/Being-A-Teacher-In-The-Times-Of-Covid19/13-10-2021-408481/
Aggarwal, A. (October 8, 2021), “Moment Marketing: A double-edged sword”. ET-Brand Equity. https://brandequity.economictimes.indiatimes.com/news/marketing/moment-marketing-a-double-edged-sword/86858229
Aggarwal, A. (September 28, 2021). Stereotyping & unconscious bias in organizations. People Matters. https://www.peoplematters.in/article/employee-engagement/stereotyping-unconscious-bias-in-organizations-31050
Aggarwal, A. (September 7, 2021). Immunity Boosting- Real or just a Fad!. The Economic Times (ET Healthworld). https://health.economictimes.indiatimes.com/news/industry/immunity-boosting-real-or-just-a-fad/86003118
Aggarwal, A. (April 8, 2021). Have consumers changed the way they buy essentials and groceries? Forbes India. https://www.forbesindia.com/article/bharatiya-vidya-bhavan039s-spjimr/have-consumers-changed-the-way-they-buy-essentials-and-groceries/67345/1
Aggarwal, A., Parameswaran, M.G. (May 17, 2021). Why is there a celebrity boost in IPL ads?. ET Brand Equity. https://brandequity.economictimes.indiatimes.com/news/research/why-is-there-a- celebrity-boost-in-ipl-ads/82675413
Aggarwal, A., Parameswaran, M.G. (May 8, 2021). Dove’s #StopTheBeautyTest: A perspective. ET Brand Equity. https://brandequity.economictimes.indiatimes.com/news/advertising/doves- stopthebeautytest-a-perspective/82474796
Aggarwal, A., Commuri, S. (November 19, 2020). Opinion: How are companies planning for the future? ET, Brand Equity. https://brandequity.economictimes.indiatimes.com/news/business-of- brands/opinion-how-are-companies-planning-for-the-future/79295112
Aggarwal, A., Agarwal, S. (September 14, 2020). Decoding consumer behavior during pandemic. ET Brand Equity https://brandequity.economictimes.indiatimes.com/news/industry/decoding-consumer- behavior-during-pandemic/78098256
Commuri, S. & Aggarwal, A. (September 4, 2020). “A business toolkit to survive a pandemic”. Fortune India. https://www.fortuneindia.com/opinion/business-toolkit-to-survive-a-pandemic/104695
Aggarwal, A., Wadhwa, R. (June 20, 2020). Are marketers breaking or building gender stereotypes? Exchange4media (E4M) https://www.exchange4media.com/marketing-news/are-marketers-breaking-or-building-gender-stereotypes-105509.html
Aggarwal, A. (May 28, 2020). Is Covid-19 lockdown leading to emotional Exhaustion? BW Wellbeing World. https://bwwellbeingworld.businessworld.in/article/Is-Covid-19-Lockdown-leading-to-Emotional-Exhaustion-/28-05-2020-193469/
Aggarwal, A. (April 8, 2020). Innovative marketing in times of Covid-19. Forbes India. https://www.forbesindia.com/article/bharatiya-vidya-bhavan039s-spjimr/innovative-marketing-in-times-of-covid19/58703/1
Aggarwal, A., Parameswaran, M.G. (December 18, 2019). The new Shaadi pitch. ET Brand Equity https://brandequity.economictimes.indiatimes.com/news/marketing/the-new-shaadi- pitch/72848636
Aggarwal, A. (2019). Nurturing & Beyond. Business Standard.
Aggarwal, A., Gabula, A. (2018). Samsonite “Kerala Is Open Campaign”: Lessons for Advertisers. BW Businessworld. http://bit.ly/2GAVExL
Aggarwal, A. (2018). We Also Make Tomorrow. Business World. http://www.businessworld.in/article/We-Also-Make-Tomorrow/14-10-2018-162025/
Aggarwal, A. (2018). How commitment influences students’ conversations about higher education”.
Aggarwal, A. (2018). Do flexible admission systems affect student enrolment? Evidence from UK universities”.
Aggarwal, A. (2017). Social Branding- the start of consumer-brand relationships. Business Today.
Aggarwal, A. (2017). How do Consumers Buy? Are You Mapping Your Retail Strategy To Consumer Purchase Behavior? Business World Magazine.
Aggarwal, A., Parameswaran, M.G. (2017). Starry Brand Appeal. Business Standard.
Aggarwal, A. (2017). 6E framework to build brands. Business Standard.
Aggarwal, A. (2016). EcoAd: A greener tomorrow is possible!
Aggarwal, A. (2016). Managing Change without Profits. SPJIMR.
Aggarwal, A. (2016). Products Seasonality and Business Sustainability. SPJIMR.
Aggarwal, A. (2015). GSS: Sustaining the growth induced by the TAIVPP initiative. SPJIMR.
Aggarwal, A. (2015). Sudha: Empowering women while helping the environment via its newspaper bag initiative. SPJIMR.
Aggarwal, A. (2015). VIGYAN ASHRAM: SERVICE PROVIDERS’ ASSOCIATION. SPJIMR.
Aggarwal, A. (2014). Business Strategy for Samdhana, CSR consultancy services of PHTI, Deepak Foundation. SPJIMR.
Aggarwal, A. (2014). Chaitanya: Empowering Indian Women. SPJIMR.
Aggarwal, A. (2014). CORD’s initiative: Promoting Vermicompost in Kangra District. SPJIMR.
Aggarwal, A. (2014). Marketing Strategy for Industrial Training of Public Health Training Institute. SPJIMR.
Aggarwal, A. (2014). The NaMo brand phenomenon. Business Line.
Aggarwal, A. (2014). How to create fanatically loyal customers (pp. 2 (the Strategist). Business Standard.
Aggarwal, A. (2013). ASHA. SPJIMR.
Aggarwal, A. (2013). The quintessential paradox. SPJIMR.
Aggarwal, A. (2012). Branding of Daily Dump: Designing a Self-Sustaining Solution to Increase Visibility. SPJIMR.
Aggarwal, A., Kulkarni, A. (2012). GOONJ.. a voice, an effort ‘School to School’. SPJIMR.
Aggarwal, A., Kulkarni, A. (2012). Not Just a Piece of Cloth. SPJIMR.
Aggarwal, A. (2005). Emerging Challenges to Management Education. India Infoline