Our Faculty

EDUCATION

• SELECTED PUBLICATIONS

  Jayakumar, T. and Dwivedi, V. (2023), “IndiGo Airlines in India: managing “moments of truth”, Emerald Emerging Markets Case Studies, Vol. 13 No. 2. https://doi.org/10.1108/EEMCS-03-2023-0080

  Dwivedi, V., Krishna, M. and Arora, S.V. (2022), “Morning Star BrandCom: combating Covid-19 vaccine hesitancy”, Emerald Emerging Markets Case Studies, Vol. 12 No. 4. https://doi.org/10.1108/EEMCS-05-2022-0164

  Bhoola, V., Dwivedi, V. and Vedpuriswar, A. (2021), “National Dairy deriving value through project management”, Emerald Emerging Markets Case Studies, Vol. 11 No. 4. https://doi.org/10.1108/EEMCS-07-2020-0268

  Shah, S., Dwivedi, V. (2020). Solving the Work-From-Home Conundrum. Singapore Management University’s Asian Management Insights, 7(2). https://cmp.smu.edu.sg/ami/all/pdf

  Link to Google Scholar

• CONFERENCES

  Dwivedi, V. (Author and Presenter). Doctoral Consortium 2022, “Fake news and reputation- A systematic Literature Review”, Woxen University. (February 22, 2022)

• PERIODICALS

  Dwivedi, V. (2023). Is Twitter now the conscience keeper of society?  BusinessLine, The Hindu.

  Dwivedi, V. (2023). Emotion AI: The next frontier for customer engagement. Express Computer.

  Dwivedi, V. (2023). Teaching in times of ChatGPT. The Hindu Businessline.

  Dwivedi, V. (2022). The Instagram way of life Economic Times.  ET Brand Equity.

  Dwivedi, V. (2022). Darlings, Domestic Violence Needs Attention! The Times of India and BW Business World

  Dwivedi, V. (2022). The US abortion ruling is a blow to women’s rights everywhere. Mint.

  Dwivedi, V. (2022). The evolution of influencer marketing 3.0 in 2022. Forbes India.

  Kulkarni, B. V., Dwivedi, V. (2022). Here’s why management courses need more women candidates. Business Today.

  Dwivedi, V. (2022). Women and marriage: Who makes the decision? India Today.

  Dwivedi, V. (2021). Squid Game and K Culture’s phenomenal success- is Bollywood losing out? Business Today.

  Dwivedi, V. (2021). The new Cadburys ad or the runaway hit Sinhalese Song – viral success is the sweetest. ET Brand Equity.

  Dwivedi, V. (2021). Rape in India: Women are vulnerable, unsafe, and deprived of agency. Hindustan Times. https://bit.ly/3tUgzks

  Dwivedi, V. (2021). Sabyasachi x H&M: A classic example grand play, successful legacy and marketing masterstroke. Business Today.

  Dwivedi, V. (2021). Work from Home (WFH) and the Employee Engagement Challenge. Economic Times (HR World).

  Dwivedi, V. (2021). Will Union Cabinet Expansion With New Women Ministers Be Harbinger Of Good Change? Outlook

  Dwivedi, V. (2021). Sadness, anger, and schadenfreude with India’s Covid-19 Crisis. Forbes India.

  Dwivedi, V. (2021). Rape in India: Women are vulnerable, unsafe, and deprived of agency. Hindustan Times.

  Dwivedi, V. (2021). Sabyasachi x H&M: A classic example grand play, successful legacy and marketing masterstroke. Business Today.

  Dwivedi, V. (2021). Work from Home (WFH) and the Employee Engagement Challenge. Economic Times (HR World).

  Dwivedi, V. (2021). How to communicate effectively in online interviews. Education Times.

  Dwivedi, V. (2021). This women’s day, we need more role models! The Hindu Business Line.

  Dwivedi, V. (2020). Hathras To Hyderabad – Why Such Brutality In The Violence? BW Business World.

  Dwivedi, V. (2020). Been to Corona hell and back! Mumbai Mirror.

  Dwivedi, V., Khanvilkar, S. (2020). Introverts Vs Extroverts in the digital workplace. ET (HR World).

  Dwivedi, V. (2020). My cousin Vikram hanged himself because of JEE pressure. September dates made it worse. The Print.

  Dwivedi, V. (2020). Has Corona changed the rules of workplace communication? Economic Times (HR World).

  Dwivedi, V., Shah, S. (2020). WFH is not the ‘Work-Family-Heaven’ we were hoping for!. People Matters.

  Dwivedi, V. (2020). Mumbai: Slums breed an undefeatable virus. Media Swaraj.

  Dwivedi, V., Agarwal, P. U. A. (2020). COVID-19: Importance of motivating language. People Matters.

  Dwivedi, V., Awasthi, P. S. (2020). Light at the end of the coronavirus tunnel. Fortune India.

  Dwivedi, V. (2020). Girls shine in schools but lose lustre in careers. Times Of India- Education Times.

  Dwivedi, V., Khanvilkar, S. (2020). RIP The Influencer: pandemic hits stars of social media communication. ET Brand Equity.

  Dwivedi, V., Singh, S. N. (2020). Covid-19: We need to restore the idea of village swaraj | Opinion. Hindustan Times.

  Dwivedi, V. (2020). Why gender equality is still a far cry in India. Hindustan Times.

  Dwivedi, V. (2020). Victory For The Aam Aurat Party. BW Business World.

  Dwivedi, V. (2019). Strict Laws Not Enough, Higher Conviction Rates Will Make India Safer For Women. Outlook India.

  Dwivedi, V. (2018). Let Us Continue to Talk About Women Even If Their Day Is Over. Business World.

  Dwivedi, V. (2018). Girls ‘outshine’ boys, but where are the jobs? Fortune India.

  Dwivedi, V. (2017). Guest view India needs its women in the workforce. Mint.

• COURSES

  Management Communication

  Corporate Communications

  Written Business Communication

  Written Analysis of Communication

  Negotiation Skills

  Public Speaking

  Presentation Skills

  Intercultural Communication

  Business Communication for Entrepreneurs

  Digital Marketing and Social Media for the Social sector

• WORK EXPERIENCE

  S. P. Jain Institute of Management & Research, Mumbai (April 2017 – Now)

  Assistant Professor

  Administrative Assignments

  Head, Communications, SPJIMR (2018 – current)

  Associate Program Head,PGMPsWan, Program. (July 12, 2017 – July 31, 2018).

  KSS Limited, Mumbai (2014 – 2016)

  CEO

  NMIMS, MUMBAI (2014 – 2016)

  Visiting Faculty

  NMIMS, Mumbai (2013 – 2014)

  Adjunct Faculty

  Digital Radio Mondiale, Geneva/London (2008 – 2012)

  Project Director

  British Broadcasting Corporation, Delhi (2006 – 2008)

  India Business Development Manager

  British Broadcasting Corporation, London (2001 – 2006)

  Regional Editorial coordinator, Desk Editor and Broadcaster

  Press Trust of India, New Delhi (1999 – 2001)

  Sub Editor

• CONSULTING

  For profit Organisation, Radiowalla.com, Bangalore. (2016)

  For profit Organisation, Fraunhoffer, Germany. (2014)

• MDPS/FDPS

  Professional Certificate Programme in Business Negotiations ET Masterclass 21st Jan -12th Feb 2022

  Management/Executive Development, Presentation Skills and Interpersonal Communication, Pidilite, 20th Dec 2021 – 12th Feb 2022

  Management/Executive Development, Negotiation Skills, Marsh, 19th March 2021

  Management/Executive Development, Presentation Skills and Interpersonal Communication Pidilite, Jan – Feb 2021

  Management/Executive Development, Negotiation Skills, Advanced Project Management, 28th Aug – 4th Sept 2021

  Management/Executive Development, Saksham (Novartis), Digital Media Communication, Dec2020 – Jan 2021

  Management/Executive Development, Negotiation Skills, Advanced Project Management, Sept 2020

  Management/Executive Development, Yes Bank (January 9, 2020 – January 10, 2020).

  Management/Executive Development, Swades Foundation (August 7, 2019- August 8, 2019)

  Management/Executive Development, SPJIMR (July 5, 2019 – July 6, 2019)

  Management/Executive Development, SPJIMR (June 7, 2018 – June 8, 2018)

  Management/Executive Development, Lions Club Members, SPJIMR, Mumbai. (2017)

  Workshop, NMIMS MBA students, Mumbai. (2017)

  Management/Executive Development, Centre for Entrepreneurship Development (CEdSS) (October 10, 2017 – December 23, 2017)

  Management/Executive Development, Centre for Entrepreneurship Development (CEdSS) (May 20, 2017 – July 30, 2017)

  Management/Executive Development, Lion’s Club (April 16, 2017 – May 14, 2017)

  Continuing Education, NM College Faculty, Mumbai. (2014)

  Workshop, NMIMS MBA workshop. (2013)

• EDITORIAL POSITIONS

  Editor, Senior Editor, NMIMS Management Review (October 2013)

• TEACHING INTEREST

  Management Communication

  Business Negotiation

  Crisis and Strategic Communication

  Digital Media and Marketing

  Critical Thinking

  Reputation Building

• PROFESSIONAL SERVICE

  Moderator, SPJIMR HR Conclave (January 22, 2022)

  Master of Ceremonies, PGPDM Convocation (October 30, 2021)

  Faculty Co-Coordinator and Host SPJIMR Convocation 2021 (July 2, 2021)

  Faculty Co-Coordinator and Host SPJIMR Get Together 2020 batch (July 31, 2021)

  Moderator Guest Speaker Session, Ojas (March 7, 2021)

  Moderator, SPJIMR HR Conclave (December 23, 2020)

  Faculty Co-ordinator, SPJIMR SBAC. (January 17, 2020)

  Moderator, TSI & SPJIMR, Mumbai, Maharashtra. (August 23, 2019)

  Conference Host, Global Compact Network India (GCNI), Mumbai, Maharashtra. (May 31, 2019)

  Speaker, Workshop: Women Business Empowerment Program in India, Mumbai, Maharashtra. (June 14, 2018)

• PROFESSIONAL MEMBERSHIPS

  Member, FICCCI Women in Media. (2015)