Vineeta Dwivedi | Leadership Studies | SPJIMR faculty

vineeta.dwivedi@spjimr.org

Vineeta Dwivedi

Associate Professor, Organisation and Leadership Studies

Vineeta Dwivedi is a business communication specialist and educator with over twenty-five years of experience across media, academia, and industry. She holds a Ph.D. in marketing and specialises in interpersonal, strategic, and leadership communication. She also teaches courses on negotiation, emotional intelligence, business writing, digital marketing, and critical thinking in the age of AI. She has also designed and introduced forward-looking courses such as Digital Democracy and The Use of AI in Communication, reflecting her commitment to preparing learners for the evolving communication landscape.

Her teaching bridges academic theory with real-world application, preparing participants to navigate complex communication challenges with clarity, empathy, and impact. Beyond the classroom, she actively mentors students, helping them build confidence, sharpen their resumes, and prepare strategically for meaningful careers. She has also launched several student-led clubs and initiatives that foster communication excellence, leadership presence, and real-world readiness.

Her research interests lie at the intersection of media and society, with a focus on media trust and fake news, digital communication trends, gender and communication, and the influence of artificial intelligence on how we connect and converse. She actively contributes to academic discourse through research, media publications, international research forums, and digital discourse. She has also led institutional efforts in digital communication strategy, including social media and content design. research focuses on media trust and fake news, gender and communication, digital discourse, and the evolving intersection of artificial intelligence and human connection.

Before transitioning to academia, Prof. Dwivedi built a successful career in the media industry. She began as a journalist and broadcaster with the BBC in London, doing live news coverage and making radio documentaries, transitioning into leadership roles and working as Head of Business Development for the BBC in India. She set up radio and online partnerships and led the DRM digital radio initiative globally as the Project Director. She later served as CEO of the cinema company KSS Ltd. Her corporate experience spans content creation, strategic communication, business development, content partnerships, and leadership in high-performance teams.

She has designed and delivered executive training programs for organisations such as Procter & Gamble, BP, Castrol, Blue Star, Pidilite, CK Birla Group, Mahindra, and the Tata Group. She has also worked with public institutions, including GAIL India, NDDB, the Indian Army, and SBI, as well as with NGOs and professional bodies such as ICAI, Swades Foundation, and Marsh McLennan. Her training portfolio includes Leadership Communication, Executive Presence, Storytelling and Presentations, Negotiation Strategy, Emotional Intelligence, Reputation Management and Media Strategy.

With her interdisciplinary background and rich industry experience, Prof Dwivedi brings a distinctive blend of thought leadership and academic rigour to advance powerful, purposeful communication in leaders and organisations.

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Education

Woxsen University

Ph.D. 2024

Dissertation title: Fake news and corporate media reputation in the post-truth era

Indian School of Business

Accelerated Management Programme 2008

Major: General Management

Henley Management College

Leadership Programme 2006

Major: Leadership

Central Institute of English and Foreign Languages, Hyderabad

M.A. 1999

Major: English

Dissertation title: A sociolinguistic study of the attitudes of people towards the use of slang

University of Lucknow

B.Sc. 1997

Major: Chemistry | Botany

Courses

Management Communication

Negotiation Skills

Digital Democracy

Corporate Communications

Written Business Communication

Written Analysis of Communication

Public Speaking

Presentation Skills

Intercultural Communication

Business Communication for Entrepreneurs

Digital Marketing and Social Media for the Social sector
Teaching interest

Management Communication

Business Negotiation

Crisis and Strategic Communication

Digital Media and Marketing

Critical Thinking

Reputation Building

Editorial positions

Editor, Senior Editor, NMIMS Management Review (October 2013)

Reviewer experience

Emerald Emerging Market Case Studies

European Academy of Management (EURAM) Annual Conference

Professional service

Thoughtcast: the SPJIMR Podcast – concept, creation and content for the first ever thought leadership podcast for SPJIMR.

Indian Management Conclave – Lead MC, Mumbai. (October 13, 2023).

PGPDM Convocation, SPJIMR, Mumbai (October 30, 2021).

Coordinator and MC 2020 Batch Get together, SPJIMR, Mumbai. (July 31, 2021).

Convocation Co-coordinator and MC, SPJIMR, Mumbai, Maharashtra. (July 24, 2021).

Lead organiser SPJIMR Day, SPJIMR. (April 17, 2021 – 2022).

Moderator, SPJIMR HR Conclave (January 22, 2022).

Master of Ceremonies, PGPDM Convocation (October 30, 2021).

Faculty Co-coordinator and Host SPJIMR Convocation 2021 (July 2, 2021).

Faculty Co-coordinator and Host SPJIMR Get Together 2020 batch (July 31, 2021).

Moderator Guest Speaker Session, Ojas (March 7, 2021).

Moderator, SPJIMR HR Conclave (December 23, 2020).

Faculty Co-ordinator, SPJIMR SBAC. (January 17, 2020).

Moderator, TSI and SPJIMR, Mumbai, Maharashtra. (August 23, 2019).

Conference Host, Global Compact Network India (GCNI), Mumbai, Maharashtra. (May 31, 2019).

Speaker, Workshop: Women Business Empowerment Programme in India, Mumbai, Maharashtra. (June 14, 2018).
Professional memberships

Member, FICCCI Women in Media. (2015)
Directed student learning

Helped launch and create new student clubs at SPJIMR, viz:

Tasveer- the photography and arts Club

SpelledInk – the Literary and Writing Club with its own magazine.

Spectacular – The movie club

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