Ambika Prasad Nanda

  • Designation: Associate Professor, Marketing Management,
    T. A. Pai Management Institute (TAPMI)
  • Area: Marketing
  • Batch: 2016
  • Email: fpm16.ambikaprasad@spjimr.org
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Publications
Conference
Past employment records
  • FPM Marketing, S.P. Jain Institute of Management and Research (SPJIMR), Mumbai – 2022
  • PGPM Marketing (one-year MBA), S.P. Jain Institute of Management and Research, Mumbai – 2013
  • Advanced specialisation in Marketing from Marshalls School of Business, LA, USA (Certificate Programme) – 2013
  • MS Electrical Engineering, University of Kansas (KU), Lawrence, Kansas, USA – 2006
  • BE Electronics and Instrumentation, Regional Engineering College (REC), Rourkela – 2000
  • Binge-watching needs: An exploration of the role of technology, Proc. of the ANZMAC Conference 2019, December 2-4, 2019, Wellington, NZ.
  • Co-Author – “Space-Time Transmit Signal Construction for Multi-Mode Radar”, Proc. of the 2006 IEEE Radar Conference, April 24-27, 2006, Verona, NY [12 Citations as per Google Scholar].
  • Journal of Marketing-Indian School of Business (JM-ISB) research development workshop January 11-12, 2020.
  • 13th NASMEI Marketing Conference at Great Lakes Institute of Management (December 2019) – presented a paper on role of parental attachment on problematic gaming behavior, 3rd Doctoral Workshop (December 2018) on emerging markets and 2nd Doctoral Workshop (December 2017) on behavioral research at NASMEI – Great Lakes.
  • Australian and New Zealand Marketing Academy Conference, December 2019, Wellington, NZ.
  • 13th Annual ISDSI Conference 2019, IIM Sambalpur, December 2019.
  • Foundations of Mixed Methods Research – IIM Indore Global Initiative of Academic Networks (GIAN) (April 2019).
  • Doctoral consortium presentation on “An Open-Air Market (OAM) in Emerging Country – A system modelling approach”, organised by SPJIMR, Mumbai, December 2018.
  • Workshop on 1-day Theory Construction in IIM, Calcutta, November 2018 (facilitated by Dr. Ajay Kohli).
  • Understanding binge watching behavior and associated gratifications – poster presentation at International Conference on Media and Communication, organised by SIMC Pune, held on September 21-22, 2018.
  • He has about five years of experience in academics. He was an Assistant Professor at Rajagiri Business School, Kochi, and an Associate Professor at Jagdish Sheth School of Management (JAGSoM)
  • Associate Professor of Marketing at Jagdish Sheth School of Management (JAGSoM), Bengaluru from January 2023 to July 2025
  • Assistant Professor of Marketing at Jagdish Sheth School of Management (JAGSoM), Bengaluru from September 2021 to June 2023

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