Swapnil Ganesh Tawde

Education

Publications

Conference

Research seminar

FPM Marketing, S.P. Jain Institute of Management and Research (SPJIMR), Mumbai
Master of Management Studies (MMS) (2013-2015) – St. Francis Institute of Management & Research, Mumbai, India
Bachelor of Management Studies (BMS) (2009-2012) – SVKM’s Mithibai College, Mumbai, India

Tawde, S., and R.V., S.H. (2024). ‘How does green consumers’ self-concept promote willingness to pay more in green buying? A sequential mediation effect of green product virtue and green perceived value’. Journal of Consumer Behavior (Special Issue – Environmental Values and Sustainable Consumption). (ABDC – A).
Tawde, S., Kamath, R., & R.V., S.H. (2023). ‘Mind will not mind’– Decoding consumers’ green intention-green purchase behavior gap via moderated mediation effects of implementation intentions and self-efficacy. Journal of Cleaner Production, 383, 135506. (ABDC – A).
Bharani., S., Roy, S. and Tawde., S.’ Green Products Wrapped and Delivered: Consumers preference for sustainable e-commerce practices. ‘The International Review of Retail, Distribution, and Consumer Research’. (ABDC – B).

Tawde, S., Kamath, R., R.V. SH., and Sharma, RW. “Green Intention-Purchase Behavior Gap: What makes consumers walk the talk.” 2023 American Marketing Association Winter Academic (AMA) Conference (Nashville, USA), 06th February, 2023.
Tawde, S., Sharma, RW., Kamath, R., and R.V. SH., “Exploring green consumers’ skepticism – perceived value association: What lowers green consumers’ negative evaluations? (17th NASMEI Conference, Great Lakes, India) (Mahabalipuram, Tamil Nadu, India), 18-19th December, 2023.
Tawde, S., Sharma, RW., Kamath, R., and R.V. S.H. “Further Insights into Green Perceived Value: The role of information clarity and credibility of environmental information.” 2024 American Marketing Association Summer Academic (AMA) Conference (Boston, USA), 16-18th August, 2024

Tawde, S., Kamath, R., R.V., SH., and Sharma, RW. (2023) “Green Intention- Purchase Behavior Gap: What makes consumers walk the talk”. (AMA conference paper).

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