Supratim Kundu

  • Designation: Assistant Professor, University of Petroleum and Energy Studies (UPES)
  • Area: Marketing
  • Batch: 2017
  • Email: fpm17.supratim@spjimr.org
Education
Publications
Working papers
Conference
Research seminar
  • FPM Marketing, SPJIMR Mumbai
  • PGP (Online) – Data Analytics
  • PGDM – Marketing
  • B.Tech – Information Technology
  • Word of Mouth: A Review of the Role of Spoken Communication in Influencing Consumer Behaviour – ASBM – Asian School of Business Management, Journal of Management, Vol XI, Issue 2, July-December 2018
  • A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms – Electronic Commerce Research (2020); Publisher: Springer International Publishing; Published: 18 July 2020
  • Kundu, S, Ray Chaudhuri, B. How Prior Performance Impacts Product Diversification Choices influenced by Competitive Intensity across Technological Environments: Evidence from India.
  • Kundu, S, Chakraborty, S. Deciphering the differences between the online consumer reviews among mainstream and niche products: A comparative study of mobile phone category across India and USA.
  • Kundu, S, Ray Chaudhuri, B, The Zones of Tolerance, Action and Avoidance: Attainment Discrepancies and Product Diversification Strategy.
  • Kundu, S, Ray Chaudhuri, B, How do managers decide on Product Diversification: A Grounded Theory Approach.
  • Kundu, S and Chakraborti, S. Word of Mouth Marketing: Understanding in the Current Decade.
  • Kundu, S and Kappes, A. Online Consumer Review: The Motivational Perspective.
  • Kundu, S., Ray Chaudhuri, B. Impact of Competitive Intensity on Product Diversification Choices: Evidences from India. 23rd Annual Convention of the Strategic Management Forum 2021. IIM Nagpur from 27-30 December 2021.
  • Kundu, S., Ray Chaudhuri, B. The Dynamics of Firm Performance, Competition and Product Diversification: An Indian Perspective. FORE International Marketing Conference 2021. FORE School of Management, New Delhi from 26-27 November 2021.
  • Kundu, S., Ray Chaudhuri, B., and Banerjee, R (2021). When yesterday is history, tomorrow may not be a mystery: Impact of Prior Performance on Product Diversification Strategy. 9th AIM-AMA Sheth Foundation Doctoral Consortium, Jagdish Sheth School of Management, Bengaluru from 25-30 June 2021.
  • Kundu, S., Ray Chaudhuri, B., and Banerjee, R (2020). Product Diversification Strategy: The Behavioral Perspective. EURAM (European Academy of Management) 2020 Annual Conference, Trinity Business School, Dublin from 4-6 December 2020.
  • Kundu, S (2020). Online Consumer Review at the Long Tail. SIMS 11th Annual International Research Conference (SIMSARC ’20), Symbiosis Institute of Management Studies from 21-23 December 2020.
  • Kundu, S., Ray Chaudhuri, B., and Banerjee, R (2020). The Behavioral Drivers of Product Diversification Strategy. IIM K Doctoral Symposium 2020 (in lieu of PAN IIM World Management Conference 2020), IIM Kozhikode from 9-11 December 2020. Won 2nd runners up best paper award.
  • Kundu, S., Ray Chaudhuri, B., and Banerjee, R (2020). The Behavioral Drivers of Product Diversification Strategy. SJMSOM PhD Consortium 2020, IIT Bombay from 21-22 February 2020.
  • Kundu, S (2019). The Long Tail: Do the niches need a different OCR strategy? IIM Indore – NASMEI Summer Marketing Information Systems Conference Proceedings, IIM Indore from 26-28 July 2019.
  • Kundu, S and R, Mahesh (2017). Adoption of Video Calling app: Application of the Unified Theory of Acceptance and Use of Technology, International Conference on Marketing Challenges in Emerging Markets Conference Proceedings, IMT Hyderabad from 9-10 December 2017.
  • Kundu, S and Gupta, N (2016). Blogging as a Marketing Tool, International Conference on Digital Disruptions, Trends and Opportunities in Marketing Conference Proceedings, IBS Business School, Mumbai from 11 –12 March 2016.
  • Kundu, S and Gupta, N (2016). Consumer Behavior towards Purchase of Green Products vis-à-vis Ayurvedic Products – An Indian Perspective, International Conference on Marketing Challenges in Emerging Markets Conference Proceedings, IMT Hyderabad from 21 – 22 January 2016.
  • Kundu, S., Ray Chaudhuri, B., and Banerjee, R (2020). Product Diversification Strategy: The Behavioral Perspective (November 2020).

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