Sambit Tripathy

• MBA (Marketing and HR), School of Management Studies, Ravenshaw University, Odisha (2018)
• BHMCT, Siksha ‘O’ Anusandhan University, Odisha (2016)

• Consumer psychology
• Consumer decision-making process
• Social media marketing tourism marketing
• Destination marketing

Academic Associate, Indian Institute of Management Visakhapatnam (July 2024 – May 2025)

Responsibilities:

• Assisted faculty in preparing course outlines, managing quizzes and exams, and grading assignments.
• Conducted literature reviews and supported research for academic publications.
• Organised events and handled administrative tasks such as class schedules and record management.

Growth Marketing Executive, Mr FixPro, Odisha (February 2022 – July 2024)

Responsibilities:

• Created and executed effective marketing plans to drive growth and customer acquisition.
• Managed digital and traditional marketing campaigns across various platforms to increase brand awareness and generate leads.
• Collaborated with sales and product and service teams to align marketing efforts with business objectives and ensure a cohesive customer experience.

Research Associate, Indian Institute of Management Kozhikode (August 2021 – December 2021)

Responsibilities:

• Provided research support to the chairperson in conference-related work (International Conclave on Globalizing Indian Thought 2021).
• Corresponded with conference participants and handled the work related to Paper submission, the review process, and communication regarding conference-related queries.
• Compiled a database of potential targets for the conference and assisted with other conference-related tasks.

Market Research and Social Media Executive, BlackSwan Creatives, Mumbai (February 2020 – June 2021)

Responsibilities:

• Executed plans to cultivate organic leads, improve web presence, and enhance brand awareness.
• Created engaging social media strategies and carried out weekly brand promotion campaigns.
• Lead and coordinated with fellow team members for the timely execution of work.

Marketing Management Trainee, Jindal India Limited, Kolkata (January 2019 – June 2019)

Responsibilities:

• Identified potential customers in the market and connected them with the company.
• Promoted sales by understanding the customer’s requirements
• Performed market mapping to understand the position of the company in the market, among other competitive brands.

Customer Service Officer, Axis Bank Limited, Odisha (June 2018 – November 2018)

Responsibilities:

• Processed all daily bank transactions.
• Lead generation for new accounts and other bank products.
• Periodic communication with existing customers for cross-selling of other products.

• International Communication Management Conference (ICMC), MICA, Ahmedabad – ‘The Journey of Choice: How Short Travel Videos (STV) and Generative AI Influence Perceptions and Decision-Making in Travel Destination Selection’, 2025
• ICSSR Workshop, O.P. Jindal Global University, Sonipat – ‘Culinary-Based Destination Selection: Online Feedback and Review Systems’, 2022
• Shodh Samagam, IIM Visakhapatnam – ‘Culinary or Gastronomy-Based Destination Selection: Experiential Marketing for Tourism’, 2021

• Participated in Graduate Summer School Programme 2018 – IIM Ahmedabad
• 2nd Prize – BIOSCOPE event by HRHYTHM, IIM Kashipur
• Completed ‘Brand Management’ course – Coursera (University of London & LBS)
• Completed ‘Fundamentals of Digital Marketing’ – Google Digital Unlock