Business analytics for managers: Turning insights into actions

Today, data-driven decision-making is becoming the norm in organisations. Every business manager needs to be equipped with the knowledge and skills of data and analytics. This programme introduces participants to business intelligence (BI) and analytics, tracing its evolution and highlighting how analytics has emerged as a competitive strategy for modern businesses. Participants will explore essential tools and techniques, understand the role of big data, and learn about data lifecycle management. A hands-on session on self-service analytics using Power BI will empower users to create impactful dashboards. The programme also covers text analytics to extract insights from unstructured data and examines the transformative business applications of large language models (LLMs).

Overall, it aims to build practical analytics skills to drive data-driven decision-making.

• Understand key concepts of business intelligence, analytics, big data, and emerging technologies like large language models (LLMs), and recognise their relevance in driving competitive advantage.
• Develop hands-on skills in data management, data visualisation using Power BI, and text analytics to solve real-world business problems.
• Apply analytical thinking and self-service tools to make more informed and strategic business decisions.

• Introduction to business intelligence and analytics
• Evolution of business analytics
• Emergence of business analytics as a competitive strategy
• Tools and techniques for business analytics
• Big data in business
• Data lifecycle and management
• Self-service analytics using Power BI
• Text analytics for business use cases
• Use of LLMs in business

• Early- to mid-level professionals interested in building a strong foundation in modern business practices using an advanced analytical approach.
• Senior managers and consultants who have an analytical mindset and want to advance their data analytics skills for effective business decision-making.
• Entrepreneurs who are keen to revitalise their business offerings by aligning customer insights towards enhancing their products and services.

Certificate of participation

A certificate of successful participation by S.P. Jain Institute of Management and Research (SPJIMR) will be issued to each delegate at the completion of the programme.