About Post Graduate Programme in Marketing & Business Management (PGPMBM)

The Post Graduate Programme in Marketing & Business Management (PGPMBM) offered by SPJIMR prepares executives for a continuously evolving, disruptive business landscape. It is designed for high-potential junior to mid-level executives who wish to take on greater responsibilities within their organisations’ marketing and sales functions. A diverse cohort from various backgrounds promotes enriched peer learning and helps participants expand their professional network.

Objective

The programme aims to provide insights into core areas of management, with a focus on marketing and sales. It will endeavour to instil a service-oriented perspective in executives and assist them in understanding the shift from product-based to service-based business models.

The learning objectives of the programme are to develop:

Proficient decision-makers in the sales and marketing domain
Action-oriented professionals with a business mindset
Effective team leaders

Flexibility

Advance your career without pausing it

The programme is delivered in a modular format, enabling executives to pursue management education with minimal absence from work and without taking a career break.

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Peer network

High-quality learning with peers from diverse sectors and access to 18,000+ alumni global industry leaders

Participants get the opportunity to stay on campus and interact closely with faculty and peers. Each cohort’s diversity in education, career, life experiences, professional and personal achievements, cultures, and interests, enriches our participants’ learning experience by providing new perspectives, insights, and a lifetime peer network.

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Innovative pedagogy

Future-proof your career for digital disruptions in sales and marketing

PGPMBM has a strong application focus and facilitates the real-time application of classroom learnings to one’s professional context.

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Industry connect

SPJIMR, with its legacy of over 25 years in executive education, has a long and enriching association with the industry. Many leading companies prefer SPJIMR as their academic partner to promote a culture of continuous learning and develop a robust leadership pipeline within their organisation. Our participants get easy access to 18000+ top industry leaders in SPJIMR’s active alumni network. In addition, the rich diversity in the classrooms and on campus offers participants the opportunity to build and expand their professional network.

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Find the programme that meets your requirements and aspirations.

About Post Graduate Programme in Marketing & Business Management (PGPMBM)

Objective