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Explore ProgrammesResearch Type: Case Studies
- Private label strategy at Amazon: Conflict between ethics, seller relationships, and profitability
- The “d’you” story: gearing the startup during the pandemic
- Zenoti: Strengthen the Core or Stretch for Growth?
- Direct-to-Consumer Brand Suta: Weaving in Conversion Rate Optimization
- Sirona Hygiene Private Ltd.: raising a cup to menstrual freedom
- Morning Star BrandCom: combating Covid-19 vaccine hesitancy
- MTR Foods—Redesigning brand identity and brand architecture
- To tender or not: an investor’s dilemma in the first hostile takeover in Indian IT services industry
- Rocky road? Driving gender diversity & inclusion in Cummins India through inclusive leadership
- The truant distributor: retain or replace?