Vaccines and ‘power’ brands – Leadership in the pharma industry

Mr. Rajaram Narayanan, Managing Director & Country Chair of Sanofi in India is in conversation with Prof. Vineeta Dwivedi, Head Digital Communications at SPJIMR.

Mr. Rajaram speaks about the availability of Covid vaccines in India, the challenges related to getting everybody vaccinated and what normalcy might look like in India in the next 9-12 months and sheds light on the development and manufacture of Covid vaccines by Sanofi. He also speaks about the present issues and challenges related to the current healthcare infrastructure in India and how these can be improved.

They converse about how Sanofi built power brands like Combiflam, Allegra, etc., how brand recall and trust are built in the pharmaceutical world, the role of innovation in medicines and Mr. Rajaram’s biggest learnings as a leader in these challenging times. They round off the conversation by talking about Mr. Rajaram’s successful career journey, the evolution of his managerial and leadership style over the years, his individual mantras of success, how he copes with stress and why it is essential for young managers to improve their communication skills.

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