The best marketing strategy in the world needs great execution!
Ms. Sangeeta Talwar, Managing Partner, Flyvision Consulting; a leader behind iconic brands like Maggi and Tata Tea is in conversation with SPJIMR’s Professor of Marketing and Head, Delhi Centre, Dr Ruppal Walia Sharma.
Ms Talwar reflects on her successful career and talks about the iconic brand campaigns and emphasizes why customer centricity and consumer insights are keys to any successful business. They talk about the challenges she faced in her career journey when few women executives held senior positions – she was the first woman in the management cadre in Nestle India. They discuss how great ideas can be turned into long-term sustainable businesses and the importance of innovation, experimentation and collaboration in today’s interconnected world. Ms. Talwar signs off with some inspiring words for all budding corporate executives especially for women who want to make a mark in their careers.