Mr. Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia at Leo Burnett, Publicis Business & Publicis Health is in conversation with Prof. Vineeta Dwivedi, Head – Digital Communications, SPJIMR.
He speaks about how they come up with creative solutions at Leo Burnett and shares the story behind its successful campaigns like that for Spotify. He says that the notion of a Unique Selling Proposition (USP) for brands is now passe. They also speak about how to make a career in advertising and marketing. Listen to this interesting conversation here.