HBP-SPJIMR Simulation (SIMs) seminar
All times are in IST (GMT +5:30)
Day 1: April 18, 2025
9:00 am – 9:45 am |
Opening, expectation setting and introduction |
9:45 am – 10:30 am |
Honey Heritage introduction |
10:30 am – 10:45 am |
Refreshment break |
10:45 am – 11:45 am |
Honey Heritage play |
11:45 am – 12:15 pm |
Simulation technical aspect – setting up, preparing for course |
12:15 pm – 1:00 pm |
Introduction to managing markets and segments |
1:00 pm – 2:00 pm |
Photograph and lunch break |
2:00 pm – 3:00 pm |
Working with a HBP Simulation (as students)
managing markets and segments |
3:00 pm – 3:15 pm |
Tea break |
3:15 pm – 4:00 pm |
Running your company – decision-making in groups |
4:00 pm – 5:00 pm |
Debrief, concepts questions, challenges and takeaways (as a student) |
5:30 pm – 6:00 pm |
Briefing for day 2, simulation teaching (as a professor)- debriefing,
assessment and evaluations |
Day 2: April 19, 2025
9:00 am – 10:00 am |
Food truck – playing in groups |
10:00 am – 11:00 am |
Group work to prepare for presentations |
11:00 am – 11:15 am |
Tea break |
11:15 am – 12:30 pm |
Presentations |
12:30 pm – 1:00 pm |
Simulation teaching (as a professor)-setting up, preparing |
1:00 pm – 2:00 pm |
Lunch break |
2:00 pm – 3:00 pm |
HBP session – Tech support, sims available, pricing terms |
3:00 pm – 4:00 pm |
Open house – questions on using simulations as pedagogy, challenges,
evaluations, preparations, etc., and revisiting expectations |
4:00 pm – 4:30 pm |
Tea and certificate distribution |
4:30 pm |
Workshop concludes |
Workshop facilitators
Prof. Ashita Aggarwal
Professor, Marketing
Chairperson, Post Graduate Diploma in Management and Post Graduate Diploma in Management Business Management, SPJIMR
Marketing professor, branding enthusiast, consultant and researcher of consumer-brand relationships, Prof. Ashita has over 22 years of experience in corporate and academics. She has worked in the area of business and marketing strategy at Reliance Communications, branding and communications in IMS Learning Resources (Education Sector). She has consulted education institutions (schools and higher education institutions) in developing academic curriculum and marketing communication strategies. Prof. Ashita has worked on consulting and research assignments with organisations across various sectors, including FMCG, services, telecom, etc. (All Out, HPCL, Samsung, Legrand, MeeMee kids brand, R Mall, Cargill, etc.).
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Prof. Rajiv Agarwal
Chairperson and Professor, Strategy, SPJIMR
Prof Agarwal is the author of the ‘Family Business Simulation: Honey Heritage’, published by Harvard Business Publishing in 2019. He leads the Strategy and Innovation department and teaches strategy, entrepreneurship, and family business at SPJIMR. Prof. Agarwal’s cases have been published by the Richard Ivey School of Business Foundation. He has worked for over 25 years as an entrepreneur in his own business. He has been actively involved in areas like technology entrepreneurship, manufacturing operations, marketing of high-tech products, product development for new technology products and information systems.
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Venue details
Bharatiya Vidya Bhavan Campus
Munshi Nagar, Dadabhai Road
Andheri West, Mumbai – 400058
Contact details
Prof. Rajiv Agarwal
Email: rajiv.agarwal@spjimr.org
Pooja Mhapsekar
Email: simsworkshop@spjimr.org
Landline: 022 62134403
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