Raghuram R
  •  r.raghuram@spjimr.org

Raghuram R,

Assistant Professor, Marketing

Raghuram R is an Assistant Professor of Marketing at SPJIMR and has a Ph.D. in Marketing from the Indian Institute of Management Ahmedabad (IIMA). He has completed Post Graduate Programme in Management for Executives (PGPX) from IIMA and B.Tech in Chemical Engineering from Anna University. He was awarded the Chaudhary-Padmanabahn-Pant Award for scholastic performance by a first-year Ph.D. student in IIMA.

Raghuram has more than eleven years of industry experience in Retail Sales, B2B Sales and Operations Management. His current research focuses on the unintended negative implications due to digital marketing. His core research interests include digital consumer behaviour, electronic word of mouth, price promotions and the impact of digital marketing.

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Indian Institute of Management, Ahmedabad

Ph.D. 2023
Focus: Marketing

Indian Institute of Management, Ahmedabad

PGPX, 2015
Major: General Management

Anna University

B.Tech, 2001
Specialisation: Chemical Engineering


    Digital Consumer Behaviour

    E-Commerce & Digital Marketing

    Price Promotions


    E-Business elective course PDEU, Gandhinagar, PGP 2nd year, 2021-23

    E-Business & Digital Marketing elective course PDEU, Gandhinagar, PGDX-X programme, 2021-22


    Academic Faculty

    Visiting faculty at Pandit Deendayal Energy University, Gandhinagar, 2021-23

    Administrative Assignments

    Teaching assistant for the IIMA PGP 2nd year course titled “Philosophical Foundation of Management,” 2021 (65 Hours)

    Teaching assistant for the IIMA PGP 2nd year course titled “Marketing Services,” 2022 (20 Hours)


    Indian Oil Corporation Limited (2010 – 2013)

    Deputy Manager (Operations), Chennai

    Indian Oil Corporation Limited (2006 – 2010)

    Assistant Manager (B2B Lube Sales), Trichy

    Indian Oil Corporation Limited (2002 – 2006)

    Sales Officer (Retail Lube Sales), Coimbatore


    Research assistant to Prof Arvind Sahay in the project on the impact of DPCO3 and NLEM on the availability and access of scheduled and non-scheduled formulation, 2019

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