Raghuram R
  •  r.raghuram@spjimr.org

Raghuram R

Assistant Professor, Marketing

Raghuram R is an Assistant Professor of Marketing at SPJIMR and has a Ph.D. in Marketing from the Indian Institute of Management Ahmedabad (IIMA). He has completed the Post Graduate Programme in Management for Executives (PGPX) from IIMA and a B.Tech in Chemical Engineering from Anna University. He was awarded the Chaudhary-Padmanabhan-Pant Award for scholastic performance by a first-year Ph.D. student at IIMA.

Raghuram has more than eleven years of industry experience in retail sales, B2B sales and operations management. His current research focuses on the unintended negative implications of digital marketing. His core research interests include digital consumer behaviour, electronic word of mouth, price promotions and the impact of digital marketing.

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Education

Indian Institute of Management, Ahmedabad

Ph.D. 2023

Focus: Marketing

Indian Institute of Management, Ahmedabad

PGPX, 2015

Major: General Management

Anna University

B.Tech, 2001

Specialisation: Chemical Engineering

  • Research interests

    Digital Consumer Behaviour

    E-Commerce and Digital Marketing

    Price Promotions

  • Selected publications

    Moorthy, J., Ramadoss, R., & Sankethi, A. R. (2025). Racing to stand out: The positioning dilemma of a new premium motorbike in an emerging market. Emerald Emerging Markets Case Studies. Emerald Publishing. https://www.emerald.com/insight/content/doi/10.1108/eemcs-07-2024-0321/full/html

    Raghuram, R., & Moorthy, J. (2023). Automate empathy: Five steps to turn online customer rage into rave. Management Practice Insights (MPI). https://mpibyspjimr.org/articles/automate-empathy-five-steps-to-turn-online-customer-rage-into-rave

  • Conferences

    Raghuram, R. (2025). Free delivery vs price discount – The differential effect of different price promotions on overordering from food delivery apps. International Technology and Societal Impact (TaSIC) 2025. SPJIMR, Mumbai.

    Das, S., Moorthy, J., Raghuram, R., “Visibility graphs for sales forecasting”, SPJIMR Chicago Booth India Quantitative Marketing Conference 2023, SPJIMR Mumbai

  • Courses

    E-Business elective course PDEU, Gandhinagar, PGP 2nd year, 2021-23

    E-Business and Digital Marketing elective course PDEU, Gandhinagar, PGDX-X programme, 2021-22

  • Work experience

    Academic Faculty

    Visiting faculty at Pandit Deendayal Energy University, Gandhinagar, 2021-23

    Administrative Assignments

    Teaching assistant for the IIMA PGP 2nd year course titled “Philosophical Foundation of Management,” 2021 (65 Hours)

    Teaching assistant for the IIMA PGP 2nd year course titled “Marketing Services,” 2022 (20 Hours)

  • Professional positions

    Indian Oil Corporation Limited (2010 – 2013)

    Deputy Manager (Operations), Chennai

    Indian Oil Corporation Limited (2006 – 2010)

    Assistant Manager (B2B Lube Sales), Trichy

    Indian Oil Corporation Limited (2002 – 2006)

    Sales Officer (Retail Lube Sales), Coimbatore

  • Consulting

    Research assistant to Prof Arvind Sahay in the project on the impact of DPCO3 and NLEM on the availability and access of scheduled and non-scheduled formulation, 2019

  • MDPs/FDPs

    Mahindra Lifespace Developers Ltd, m-LEAP (Batch 2) (January 2025)

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