Strategy
Administration
- malay.krishna@spjimr.org
Malay Krishna
Professor, StrategyDirector, SPJIMR Journal: Management Practice Insights
Malay Krishna has obtained his master’s in management from Owen Graduate School of Management, Vanderbilt University, US, and a master’s in technology from the Indian Institute of Technology, Delhi. He is a professor in Strategy and the Director of SPJIMR Journal- Management Practice Insights. His professional experience spans 28 years, during which he has worked in the industry for 16 years in the US with Banking and Consulting firms.
He joined academics in 2011. His research interest is anchored on Strategic Management and Concepts of Competitive Advantage. His research includes articles, case studies, and book chapters published in leading journals and periodicals. He has rendered services as a lead facilitator and an organiser at various events and conclaves of strategic importance.
EDUCATION
Owen Graduate School of Management, Vanderbilt University
MBA, 2000
Major: TEC
Indian Institute of Technology, Delhi
5-year Integrated MTech, 1995
Major: Biochemical Engineering & Biotechnology
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RESEARCH INTERESTS
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SELECTED PUBLICATIONS
Krishna, M., (2023), “From No to Go: How to Say Yes to Disruptive Ideas”, Management Practice Insights;1(1): 5-9. https://doi.org/10.59571/mpi.v1i1.2
Arora, S.V., Krishna, M. and Dhir, V.L. (2023), “Meesho: mission possible?”, Emerald Emerging Markets Case Studies, Vol. 13 No. 2. https://doi.org/10.1108/EEMCS-12-2022-0458
Iyer, S., Krishna, M. and Arora, S.V. (2023), “Bidding under uncertainty: Harsh Constructions”, Emerald Emerging Markets Case Studies, Vol. 13 No. 1. https://doi.org/10.1108/EEMCS-08-2022-0270
Arora, S.V., Dhir, V.L. and Krishna, M. (2023), “Moderna’s Spikevax: a prickly pricing decision”, The CASE Journal, Vol. 19 No. 1, pp. 98-116. https://doi.org/10.1108/TCJ-01-2022-0027
Dwivedi, V., Krishna, M. and Arora, S.V. (2022), “Morning Star BrandCom: combating Covid-19 vaccine hesitancy”, Emerald Emerging Markets Case Studies, Vol. 12 No. 4. https://doi.org/10.1108/EEMCS-05-2022-0164
Krishna, M., & Arora, S. (2022). Nykaa: A Keen Contest in Beauty Products Retailing. Asian Journal Of Management Cases. SAGE. https://doi.org/10.1177/09728201221139948
Krishna, M., Sivaraman, V. (2021). Ichalkaranji: India’s Manchester needs to weave magic. Emerald Emerging Markets Case Studies, Vol. 11(No. 3). https://doi.org/10.1108/EEMCS-10-2020-0399
Pattnaik, R. K., Krishna, M. (2021). UNKNOWNS BEYOND THE BLACK SWAN: A Strategic Perspective for Indian Policy in a Covid-19 World. Studies in Economics and International Finance, 1(1), 1-21.
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CASE STUDIES
Krishna, M. & Budhiraja, H. (2023). Fairphone: Dialing up sustainability in smartphones. Ivey Publishing. https://www.iveypublishing.ca/s/product/fairphone-dialing-up-sustainability-in-smartphones/01t5c00000DNUyQAAX
Krishna, M. (2022). Zenoti: Strengthen the core, or stretch for growth? Ivey Publishing. Ivey Cases. https://www.iveypublishing.ca/s/product/zenoti-strengthen-the-core-or-stretch-for-growth/01t5c00000BLxT5AAL
Krishna, M. (2021). Zoom Video Communications: Flash in the Pandemic or Enduring Success? Ivey. https://www.iveypublishing.ca/s/product/zoom-video-communications-flash-in-the-pandemic-or-enduring-success/01t5c00000D4oz1AAB
Krishna, M., Gambhir, G. (2021). Zoom Video Communications: Flash in the Pandemic or Enduring Success? Ivey Case Studies
Krishna, M. (2021). The Holy Fox at Dharasana: Deliverance or Debacle? The Case Centre
Krishna, M., Arora, S. (2020). Serum Institute of India: COVID-19 Vaccine Pricing. Ivey Case Studies
Krishna, M., Mhapsekar, P. (2020). ITC Hotels: Is Responsible Luxury Sustainable? Ivey Case Studies
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BOOKS/BOOK CHAPTERS
Krishna, M., Barney, J. B. (2014). Strategic Management and Competitive Advantage Concepts. UK.
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CONFERENCES
Krishna, M., Natesan, S., “Alphabet, Inc.: To DEI or not to DEI”, 2023 Proceedings of the North American Case Research Association Volume 37-October 5-7, 2023 (December 2023)
Krishna, M., Natesan, S., “Alphabet, Inc.: To DEI or not to DEI”, North American Case Research Association (NACRA) Annual Conference, San Antonio, USA (October 2023)
Krishna, M. (Author), Sivaraman, V. (Author), North American Case Research Association (NACRA) Conference, “Ichalkaranji: India’s Manchester Needs to Weave Magic”, United States. (October 8, 2020)
Krishna, M. (Presenter and Author), North American Case Research Association (NACRA) Conference, “Warner Bros.: Wonder Woman 1984 Remaking The Future”, United States. (October 6, 2020)
Krishna, M., The Impact Council of the Macroeconomic of Competitiveness -MOC Affiliate Network, “ITC Hotels: Creating shared value in luxury hospitality”, Harvard Business School Boston USA. (December 9, 2019)
Krishna, M., Global Business School Network, “Bridging the Knowing-Doing Gap,” Washington DC, USA. (November 3, 2017)
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PERIODICALS
Krishna, M., & Parva, N., (2024). Beyond the balanced scorecard: Agile planning-to-execution. CXO Today.
Krishna, M. (2021). Post-COVID supply chains: A need to build back better. Business Today. https://www.businesstoday.in/opinion/columns/story/post-covid-supply-chains-a-need-to-build-back-better-307961-2021-09-29
Krishna, M., Gupta, V., Goel, A. (2021). Healthcare will never be the same after Covid – given how fast myths were shattered and consumer behaviours transformed. The Times of India.
Krishna, M., Arora, S. (2021). Vaccination communication: A leadership lesson. Fortune India.
https://www.fortuneindia.com/opinion/vaccination-communication-a-leadership-lesson/105346?fbclid=IwAR2M2Db_sgnrz-6m2P9mLP7zerZC-h1kDxW6mwWQTrGNd- iEQyjogs7pHaYKrishna, M., Jayaraman, R. (2021). India’s vaccine rollout: Cracking the bullwhip. Forbes India.
https://www.forbesindia.com/article/bharatiya-vidya-bhavan039s-spjimr/indias-vaccine-rollout- cracking-the-bullwhip/66373/1Jayaraman, R., & Krishna, M. (2021). Post-COVID supply chains: A need to build back better. Business Today.
https://www.businesstoday.in/opinion/columns/story/post-covid-supply-chains-a-need-to-build-back-better-307961-2021-09-29Krishna, M. (2021). Learn On Ground- Student Exchange Programmes can be effective. India Today (Aspire) magazine.
Gursel, O., Krishna, M., & Joseph, J. (2002). More Outsourcing for Banks. The McKinsey Quarterly, 2002(4), 10.
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COURSES
Business Policy and Strategy (Required/Core Course)
Microeconomics of Competitiveness (Elective)
Advanced Competitive Strategy (Elective)
Competing Through Business Models (Elective)
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AWARDS & HONOURS
Winner of 2022 case competition organised by the Case Centre, under the category: Outstanding Case Writer: Hot Topic ‘Responding to Shocks’
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TEACHING INTEREST
Strategy
Administration
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WORK EXPERIENCE
S. P. Jain Institute of Management & Research
Academic Faculty – Strategy & Innovation
Professor (2017 – Now)
Associate Professor (2011 – 2017)
Visiting Professor (2010 – 2011)
Administrative Assignments
Chairperson, International Relations, Business School, approximately 200 hours spent per year. (October 22, 2014 – Present).
Associate Programme Head, PGDM, Programme, approximately 400 hours spent per year. (April 1, 2015 – April 19, 2018).
PNC Bank, USA (Oct 2003 – Mar 2011)
SVP and Director of Strategic Marketing Research and Competitive Intelligence
McKinsey & Co., USA (Sept 2000 – Sept 2003)
Associate
Citibank N.A. (May 1995 – July 1999)
Management Associate (May 1999 – July 1999)
Associate Consultant (1995 – 1996)
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CONSULTING
Growth Strategy for a chemicals major (May 2021 – Dec 2021)
Shared value consulting for a paper and pulp manufacturer (May 2017)
Non-Governmental Organization (NGO), Child Fund India. (October 1, 2012 – October 31, 2012)
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MDPS/FDPS
Masterclass on Strategic Management, Economic Times, (January 15, 2022 – February 13, 2022)
Management/Executive Development, Bajaj Finance, (March 11, 2020 – March 13, 2020)
Management/Executive Development, Bank of America, (October 30, 2019 – October 1, 2019)
Management/Executive Development, Biocon Ltd, (June 24, 2019 – June 26, 2019)
Management/Executive Development, BSH Household Appliances Manufacturing Pvt. Ltd, (March 13, 2019 – March 27, 2019)
Management/Executive Development, IT Bandung, (November 26, 2018 – November 30, 2018)
Management/Executive Development, Total Oil India Ltd (August 27, 2018 – August 29, 2018)
Management/Executive Development, IT Bandung, (April 22, 2018 – April 28, 2018)
Management/Executive Development, TATA AIG, (January 10, 2018)
Management/Executive Development, TATA AIG, (December 12, 2017). Management/Executive Development, Total Oil Corporation, (November 15, 2017)
Management/Executive Development, Total Oil Corporation, (November 10, 2017)
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BOARD MEMBERSHIPS
Board Member, Bach Choir of Pittsburgh. (April 1, 2008 – March 31, 2010)
Managing Committee of CHILDReach School, Mumbai
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REVIEWER EXPERIENCE
Asian Journal of Management Cases
Emerald Emerging Market Case Studies
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PROFESSIONAL SERVICE
Workshop Organizer, SPJIMR & GBSN, Mumbai, Maharashtra. (April 5, 2019)
Co-Ordinator, SPJIMR & GSBN. (April 4, 2019 – April 5, 2019)
Workshop Organizer, SPJIMR & GBSN, Mumbai, Maharashtra. (April 4, 2019)
Co-Ordinator, SPJIMR & GSBN. (April 4, 2019)
Co-Ordinator, SPJIMR & GSBN. (April 4, 2019)
Workshop Organizer, SPJIMR, Mumbai, Maharashtra. (February 26, 2019 – February 28, 2019)
EDGE X: New directions in higher education, Delhi. (2012)
Lead Facilitator, Strategy for Sun Pharma, Mumbai, Maharashtra. (2012)
Panel of Speakers from MSU, McKinsey KPMG, Deloitte,, Consulting Conclave (Vinimay), Mumbai, Maharashtra. (2011 – 2012)
Master Class on more Innovations in Marketing Pedagogy Marketing during Academic Conclave, Mumbai, Maharashtra. (2011)
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PROFESSIONAL MEMBERSHIPS
Advisor, Kindle Venture Capital. (September 2020 – Present)
Annual Conference Steering Committee Member, Global Business School Network. (April 2018 – Present)
Member, MOC Affiliate Network. (2014)
Member, Society of Competitive Intelligence Professionals. (2001 – 2002)