Announcements

Seven faculty members from SPJIMR attended the NACRA 2024 Annual Conference in Orlando, Florida, from October 17-19, where they presented their business cases across various tracks. These cases were written in collaboration with fellow SPJIMR faculty members.

The participating faculty included professors Renuka Kamath – Marketing and International Business, Ruppal Walia Sharma – Marketing and International Business, Malay Krishna – Strategy and Policy, Jyoti Jagasia – Digital Technologies and Operations, Aditi Divatia – Digital Technologies and Operations, Sushmita Srivastava – Organisational Behaviour and Human Resource Management, and Pedagogy track (developing case scholarship in teaching and research), and Bindu Kulkarni – Social Impact and Sustainability.

The North American Case Research Association (NACRA) is a nonprofit, voluntary professional association dedicated to fostering global collaboration. Its mission is to promote excellence in case research, writing, and teaching within business and other academic disciplines. NACRA brings together researchers, case writers, and educators from across the world to support each other’s endeavours in research, writing, and pedagogy of business case studies.

This year’s conference saw the acceptance of 141 full cases, with 175 participants registered across 12 case tracks.

Commenting on the conference, Prof. Renuka Kamath remarked, “The NACRA conference offers a platform for meaningful engagement with peers from around the world, enabling the development of high-impact case studies that resonate with today’s dynamic business environment. This aligns with SPJIMR’s philosophy of influencing practice and addressing real-world business challenges through relevant learning tools.”