Press Release

Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) has signed a Memorandum of Understanding (MoU) with Masai to launch pathway certification programmes for working professionals. The partnership brings together institutional legacy and grassroots accessibility to reimagine executive education.

Built on a shared belief that quality education should be widely accessible, the partnership combines SPJIMR’s legacy in social impact and responsible leadership with Masai’s focus on making learning affordable and career outcomes. Together, they aim to remove long-standing barriers that have kept executive education out of reach for many.

Moving beyond a conventional academic partnership, the collaboration places equal importance to credibility, accessibility, and outcomes, ensuring professionals need not choose between quality education and affordability, or learning and career continuity.

Unlike standalone certifications, the programmes will follow structured pathways, enabling learners to build skills progressively across high-demand management and technology domains. The curriculum integrates academic rigour, industry inputs, case discussions, and hands-on application, allowing participants to translate learning directly into workplace impact.

Commenting on the collaboration, Prateek Shukla, Co-Founder & CEO Masai said, “There is a large group of professionals who want to grow but do not always have access to the kind of education that can help them move ahead. With SPJIMR, which brings immense credibility built around social purpose, we are trying to change that by creating programmes that are both credible and within reach, with a clear link to career progress.”

Varun Nagaraj, Dean, SPJIMR, said, “SPJIMR’s focus is on expanding access to meaningful education. This partnership with Masai allows us to engage a new segment of learners through programmes that combine academic depth with practical relevance, in formats suited to working professionals. We look forward to building a long-term relationship anchored in our shared vision.”

The pathway certification programmes will be delivered in flexible formats, enabling professionals to continue working while they learn, and making growth more accessible without career disruption.

The partnership signals a shift in executive education, from traditional formats to models that prioritise access, affordability, and real outcomes, aligned with the evolving needs of today’s workforce.

About Masai

Masai is an outcome-focused education platform engaged in technology skill development and career-oriented training. Since its inception in 2019, Masai has worked towards bridging skill gaps by providing structured learning pathways and employability-focused programmes for aspiring and working professionals. These placements have extended to prominent unicorn startups like Ola, PayTM, Meesho, Swiggy, as well as multinational corporations, including Capgemini, Uber, JP Morgan, and GlobalLogic.

About SPJIMR

Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) is one of India’s leading postgraduate management institutes. It is recognised in the Financial Times MiM rankings as the #35 business school globally and among the Top 3 in India, ranked by Business Today as one of the country’s top five business schools, and rated by the Positive Impact Rating as one of the top five schools worldwide for societal impact. Known for its innovative and socially conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and its leaders, and society. SPJIMR holds the international ‘Triple Crown’ of accreditations from EQUIS, AACSB, and AMBA.

Visit spjimr.org for more information.

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