PGPMBM curriculum and programme structure

Participants are introduced to concepts and applications through a carefully crafted blend of pedagogical methods such as case analysis and discussions, games and simulations, debates, group activities and presentations, workshops, guest lectures by eminent practitioners, self-learning and reflection.

Programme structure

The programme is conducted in three phases, spanning 13 months and involving 30 full days of classes. The programme is delivered in a modular format with five contacts of six days each.

Orientation phase Foundation phase Integration phase
Financial accounting Business communication Sales operations
Managerial economics Business analysis using financial statements Service operations
Quantitative methods Managing self and teams Strategic management
Marketing management Customer experience design
Consumer behaviour analysis Negotiation Skills
Sales and distribution management MarkStrat
Data analytics and visualisation Marketing in the digital world

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