PGPMBM curriculum and programme structure
Participants are introduced to concepts and applications through a carefully crafted blend of pedagogical methods such as case analysis and discussions, games and simulations, debates, group activities and presentations, workshops, guest lectures by eminent practitioners, self-learning and reflection.
Programme structure
The programme is conducted in three phases, spanning 13 months and involving 30 full days of classes. The programme is delivered in a modular format with five contacts of six days each.
| Orientation phase |
Foundation phase |
Integration phase |
| Financial accounting |
Business communication |
Sales operations |
| Managerial economics |
Business analysis using financial statements |
Service operations |
| Quantitative methods |
Managing self and teams |
Strategic management |
| Marketing management |
Customer experience design |
| Consumer behaviour analysis |
Negotiation Skills |
| Sales and distribution management |
MarkStrat |
| Data analytics and visualisation |
Marketing in the digital world |