The Start Your Business programme is an intensive 4-month hybrid programme tailored for aspiring and young entrepreneurs ready to turn their ideas into actionable ventures. The programme provides experiential learning with two distinct learning tracks, ensuring practical application and real-world insights:
Knowledge track: This track provides a solid foundation in the core concepts required to understand the entrepreneurship ecosystem, setting the stage for success in the start-up world.
New venture creation track: Focused on practical application, this track equips participants with essential tools and frameworks to test and refine their startup ideas in real-world scenarios.
Throughout the programme, participants will make three presentations, culminating in the fourth and final presentation—a first-cut business plan marking a key milestone in their entrepreneurial journey.
The interactions during the sessions would include discussion on real-life situations faced by small enterprises in functional areas of management. We encourage participants to share their experiences, which in turn enables them to solve their problems with the support of the faculty. The participants are requested to carry relevant data and information to make such interactions meaningful.
Programme modules
Weekend I
The Idea & Opportunity Development
Weekend II
Evidence Based Entreprenuership
Weekend III
Finding the Customer, Acquiring & Retaining Them
Weekend IV
The Business Model: Understanding the Constraints and Coming up with the Shared Language for Describing, Visualizing, Assessing and Changing Business Models
BMC presentation
Weekend V
The Technology: Leveraging New Technology for Your Startup
The Offering: Designing the Minimum Viable Products or Service Offerings to Test Customer Acceptance
Weekend VI
The Financials: Managing Costs & Planning for Revenues, Understanding Breakeven & the Importance of Cash Flows
Weekend VII
The Team: Leadership and team building for startups
Storytelling: Communicating the value created to engage co-founders, employees, customers and investors
Weekend VIII
The Strategy: Developing Strategies for the startup
The Schemes: Seeking resources
Weekend IX
The Decision: Scale or Sell off: Understanding funding and valuation