SPJIMR > Strategic Brand Management

Overview

This course acts as a bridge between academic framework and business applications and helps structure the learners’ thought processes for brand building. It exposes them to new frameworks and tools that can be used to launch, manage, and nurture brands.

Key highlights

The course content is a mix of theory and practical application and prepares participants to apply what they have learned to their jobs in a structured approach. Participants will get a unique opportunity to learn from top-notch faculty through scenario-based reflections and learning of best practices at their own pace and convenience.

Objectives

  • Understand and appreciate the role of brands in creating business and shareholder value.
  • Develop an understanding of frameworks and concepts to help brand planning and execution.
  • Enhance the ability to plan and execute impactful brand strategies.
  • Think critically about the strategies and tactics for building, managing, leveraging, and sustaining strong brands.

USPs

  • Provides insights into brands and branding.
  • Teaches concepts and frameworks in branding.
  • Helps apply branding knowledge to daily business needs.
  • Enables analysis of brand strategies for both their organisation and others.
  • Equips participants to use brands as drivers for business growth.

Who can attend

The course is aimed at junior and mid-level corporate executives who work in sales or marketing functions and manage brands or wish to move to brand management roles. They can come from any sector- product, service, social- but some interest and some experience in marketing function. Students who wish to have a better understanding of brands and branding will also benefit.

Faculty

Ashita Aggarwal

Ashita Aggarwal

Professor, Marketing

Chairperson, Post Graduate Diploma in Management and
Post Graduate Diploma in Management Business Management

Ashita Aggarwal has completed her Executive Fellow Programme in Management (EFPM) from the Indian School of Business (ISB) and also holds a Ph.D. in Management. Her EFPM work focuses on value creation and appropriation using Voice AI and B2B and B2C markets, and her Ph.D. focuses on branding and communication in management schools in India. She has completed a certificate course in Strategic Branding from the Kellogg School of Management, Northwestern University, USA. She was a gold medallist in...
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Janakiraman Moorthy

Janakiraman Moorthy

Professor, Marketing

Associate Dean, Academics and Research

Janakiraman Moorthy holds a Ph.D. from the Indian Institute of Ahmedabad, with a focus on new product development. In his academic career spanning over three decades, he has taught at leading business schools and management institutions in Asia and the US, in capacities of full-time and visiting faculty designate. These include IIM Calcutta, IIM Lucknow, IMT Dubai, AIT Bangkok, Purdue University, and Krannert School of Management. He simultaneously led senior leadership roles in academ...
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Ruppal Walia Sharma

Ruppal Walia Sharma

Professor, Marketing

Chairperson, Post Graduate Programme in General Management
Head, Delhi Centre

Ruppal Walia Sharma is a faculty of Marketing and Design Thinking. She holds a Ph.D. from Birla Institute of Technology and Science, Pilani, with a doctoral research focus on brand management. She has completed a master’s in international business management from the Indian Institute of Foreign Trade, New Delhi, and graduated in economics from Lady Shri Ram College, Delhi University. She has worked in brand management profiles across diverse industries in the consumer goods space for over...
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Certificate

To earn a certificate, one needs to earn a passing grade on each of the required assignments in the form of quizzes and graded quizzes.

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