Ruppal Walia Sharma
  •  ruppal.sharma@spjimr.org

Ruppal Walia Sharma

Professor, Marketing

Chairperson, Post Graduate Programme in General Management
Head, Delhi Centre

Ruppal Walia Sharma is a faculty of Marketing and Design Thinking. She holds a Ph.D. from Birla Institute of Technology and Science, Pilani, with a doctoral research focus on brand management. She has completed a master’s in international business management from the Indian Institute of Foreign Trade, New Delhi, and graduated in economics from Lady Shri Ram College, Delhi University.

She has worked in brand management profiles across diverse industries in the consumer goods space for over eight years prior to joining academics. In her academic career spanning over two decades, she has taught at leading business schools in India. Her areas of interest include marketing strategy, brand management, consumer behaviour and design thinking. She has designed and delivered several customised management development programmes for mid- to senior-level executives across diverse industries. In addition, she has also provided consultancy to start-ups on their marketing and branding strategies.

Her research work is anchored largely in the area of consumer behaviour and brand management and has been published in reputed international journals. She has presented her intellectual contributions at select conferences and has many case publications to her credit. She also reviews research papers for highly ranked international journals. She has received awards for teaching and publication, including Best Faculty Recognition at IIFT. Her case studies were selected among the Top 10 at the ISB Ivey Global Case Study Competition for two consecutive years.

She has handled diverse academic and administrative assignments in the past and is currently Chairperson for the Post Graduate Programme in General Management for working executives and the Head of the Delhi Centre at SPJIMR.

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Education

Birla Institute of Technology and Science, Pilani

Ph.D., 2013

Focus: Brand Management

India Institute of Foreign Trade, New Delhi

MBA, 1995

Major: International Business

Lady Shri Ram College, New Delhi

BA (Hons), 1993

Major: Economics

  • Courses

    Strategic Marketing

    Strategic Brand Management

    Marketing Management

    Design Thinking

  • Awards and honours

    Scholarship/Research

    Case study selected in top 10 cases of the ISB Ivey Global Case Study Competition 2017, ISB- Ivey. (August 24, 2017).

    Case study selected in top 10 cases of the ISB Ivey Global Case Study Competition 2016, ISB Ivey. (August 20, 2016).

    Teaching

    Best Faculty Award (top 3), IIFT. (May 2, 2014).

  • Teaching interest

    Brand Management

    Strategic Marketing

    Design Thinking

  • Work experience

    S. P. Jain Institute of Management and Research, Mumbai (November 2017 – present)

    ProfessorMarketing and Design Thinking

    Administrative assignments

    Chairperson, PGPGM, SPJIMR (June 1, 2021 present)

    Head, Delhi Centre, SPJIMR (November 2, 2017 –  present)

    Lead, Faculty Development, SPJIMR (October 1, 2020  June 2022)

    Head, Institute Advisory Board (January 2019 – March 2021)

    India Institute of Foreign Trade, New Delhi (December 2007 – October 2017)

    Associate Professor – Marketing

    Programme Director, Executive Post Graduate Diploma in International Business (2009 2017)

    Marketing Discipline Group Co-ordinator (2014 – 2017)

    Chairperson Admission Committee (2013 – 14)

    S. P. Jain Institute of Management and Research, Mumbai (December 2003 – December 2007)

    Assistant Professor, Marketing

    Head, Marketing Area (2003 – 2007)

    Avon Beauty Products Ltd. (2000 – 2002)

    Category Manager-Skincare and Personal Care

    Caltex Lubricants India Ltd. (1997 2000)

    Assistant Manager-Brand

    United Breweries (UB Global). (1995 1997)

    Executive Exports

  • Consulting

    For Profit Organisation, Legrand India, Mumbai. (January-July 2018)

    For Profit Organisation, Greenco Enterprises, New Delhi. (October 1, 2016 – February 1, 2017).

  • MDPS/FDPS

    Management/Executive Development for GSK, SPJIMR (September 2020- January 2021)

    Management/Executive Development for Pidilite, SPJIMR (2022, 2021, 2018)

    Management/Executive Development for Dr. Reddy’s Laboratories, SPJIMR (2021, 2022)

    Management/Executive Development for Kellogg’s, SPJIMR (August 2020)

    Management/Executive Development for Abbott, SPJIMR (October 2020)

    Management/Executive Development for DCM Shriram, SPJIMR, Delhi (November 2019), (October 2019) and (August 2019)

    Management/Executive Development for AstraZeneca, SPJIMR, Delhi (September 2019)

    Management/Executive Development for Mobileum Technologies, Bangalore (August 2019), (July 2019) and (April 2019)

    Faculty Development Programme for Shivaji University, Kolhapur (February 2019)

    Faculty Development Programme for BULMIM, Delhi (January 24, 2019)

    Management/Executive Development for Xerox India, SPJIMR, Delhi (December 2018)

    Faculty Development Programme(Open), SPJIMR, Delhi, (September 2018)

    Management/Executive Development for Philips Lighting India Ltd., SPJIMR, Delhi (April 2018 – July 2018).

    Management/Executive Development for MSD Pharmaceuticals Pvt. Ltd., SPJIMR, Mumbai, (June 2018 ) and (June 2020)

    Management/Executive Development for Maruti Suzuki at IIFT Delhi. (November 2016)

    Management/Executive Development, Open Programme, at IIFT Delhi (December 2015 – March 2016)

    Management/Executive Development for ITI colleges, at IIFT Delhi (2015)

    Management/Executive Development for Maruti Suzuki, at IIFT Delhi (2015)

    Management/Executive Development for Higher Institute for International Relations (ISRI)

    Management/Executive Development for Powergrid Corporation of India (December 2013)

    Mozambique (March 2015)

    Management/Executive Management/Executive Development, for IFS Probationers, For Ministry of External Affairs, at IIFT Delhi (2014,2013,2012,2011 and 2010)

    Management/Executive Development for Education New Zealand, at IIFT Delhi (April 2014)

    Management/Executive Development for Castrol India, Mumbai (October 2010)

    Management/Executive Development for Council for Leather Exporters, Kanpur (2009)

    Management/Executive Development for Pfizer, at SPJIMR Mumbai (December 2006)

    Management/Executive Development for German Remedies, at SPJIMR Mumbai (March 2005)

    Management/Executive Development for GSK, at SPJIMR Mumbai (2004)

    Management/Executive Development Open Programme, at SPJIMR Mumbai (2002, 2005)

    Management/Executive Development for ACC, at SPJIMR Mumbai (October 2005)

    Management/Executive Development for Indian Oil Corporation Ltd., at Gurgaon (May 2004)

    Management/Executive Development for Mahindra and Mahindra FES, at SPJIMR Mumbai (March 2004)

  • Reviewer experience

    International Journal of Consumer Studies

    Asia Pacific Journal of Marketing and Logistics

    Asian Journal of Management Cases

    Journal of Retailing and Consumer Studies

    Asian Academy of Management Journal

    Journal of Creative Communications

    International Journal of Emerging markets

    Emerald Emerging Markets Case Studies

  • Professional memberships

    Member Academic Advisory Council, Bharatiya Vidya Bhavan’s Usha and Lakshmi Mittal School of Management. (January 2019 – present).

  • Contracts, grants and sponsored research

    Consulting assignment on remodelling brand architecture for a multinational company in the electrical industry (2018)

    Government, Handloom Export Promotion Council, Chennai, New Delhi – Strategy for enhancing India’s Handloom Exports (April 2017 – October 2017)

    Government, Ministry of Commerce (Centre for WTO Studies), New Delhi – Branding and Marketing of Indian GI products (May 2015 – October 2015)

    Government, Ministry of Commerce-FDDI, New Delhi – Prospective Expansion Plan (January 2015 – March 2015)

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