Programme Overview
The increasing turbulence, uncertainty, complexity and ambiguity in the business environment today calls for a need to address problem solving methods, not just by using strategic thinking or by use of analytical capability, but also by adding a number of creative and innovative methods. DT essentially focuses on a ‘human centered’ approach to problem solving.
Program Curriculum
Understanding Design Thinking and its Applications
- What is DT?
- Why is DT important in a VUCA world?
- DT as a process- 3is
- DFV Framework
Situating the DT Problem- Context and User Focused Research
- Understanding the broader context
- Using DT tools and frameworks for observation
- Recognizing biases
- Identifying stakeholders and users
Generating & Mapping Insights
- Gaining immersive user insights
- Customer Journey Mapping
- The art and science of in-depth interviews
- Developing Empathy Maps to capture and distil insights
- Generating POV to work towards opportunity identification
Developing and Refining Problem Frames
- Defining the Problem Frame
- Reframing problems for exploring new strategic directions
- Adopting the stakeholder value lens
Ideation Techniques for Creative Problem Solving
- Unblocking the mind
- Brainstorming for idea generation
- Divergent ideation techniques
- Systematic Inventive Thinking (SIT)
Concept Development & Rapid Prototyping
- Idea clustering and evaluations
- Creative Matrix and ID Matrix
- Selecting high impact solution ideas
- Rapid Prototyping for development of product/ process/ service:
- Designing quick prototypes to enable user conversations and feedback
- Using repeated trials and early failures to ensure a better match with user needs
- Strengthening the prototyped solution through successive iterations
Developing Innovative Solutions- DT Application
- Design Challenge- Application of DT concepts to real-world challenges
- User-centric solutions
Course Learning Outcomes
This programme will enable participants to
- Apply a systematic approach to solve complex ambiguous problems in an innovative way
- Enhance skills of observation and insighting
- Learn to frame/ reframe the problem to identify opportunity areas
- Overcome mental barriers, apply ideation techniques to generate creative solutions
- Generate and evaluate alternate strategic approaches /new value propositions and use rapid prototyping to refine solutions
- Cultivate a ‘design thinking mindset’
Who should attend
Executives in strategic roles in business, educational or social organizations. These include -
- CXOs
- Strategic business Unit Heads/Consultants
- Heads of strategic initiatives/ innovation teams
- Sr Managers in Marketing/ Sales/ Customer Service/ Product Development/Operations/ Supply Chain/HR
