Prof. Ashita Aggarwal

  • Designation: Professor of Marketing and Design Thinking
  • Organisation: S. P. Jain Institute of Management and Research
  • Area of Expertise: Strategic Brand Management and Consumer Behaviour

Ashita Aggarwal has extensive experience teaching and mentoring students in strategic brand management, marketing communications, and consumer behaviour. She also has international teaching experience and has consulted organisations on consumer insight and brand building. Previously, she has led administrative leadership roles, including as Area Chair and Chairperson, making her a well-rounded mentor with a broad range of skills and expertise.

Ashita has received awards for excellence in teaching and has authored several book chapters and case studies on brand equity, brand positioning, marketing effectiveness, customer experience management, and brand communications. With her extensive knowledge and expertise in branding, marketing strategy, consumer behaviour, and insight development, she can provide valuable guidance and support to startups looking to build and strengthen their brand. As a design thinker, she has a unique approach to problem-solving and can help startups uncover consumer insights that can inform their branding and marketing strategies.

Ashita has a passion for learning and exploring brands, making her an ideal mentor for startups seeking to establish their brand identity and stand out in a crowded marketplace. Her experience working with SMEs/FMBs, and her research in this area can provide startups with valuable insights into brand management and consumer behaviour.

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