SPJIMR’s flagship business and management research conference

Overview

TaSIC is conceived as an intensive academic–practice forum that brings together scholars and institutional leaders to engage with a shared and timely inquiry: How might Indian consumers’ growing aspirations be met in a responsible and sustainable manner?

A central feature of the conference is the Academic Plenary, scheduled for February 20, 2026 which will precede the Academic Track. The plenary will be anchored by four distinguished international scholars, each offering perspectives on critical dimensions of the conference theme:

Submissions for TaSIC 2026 are
now closed.

You can attend TaSIC 2026 as a delegate.

Register here

Joan Rodón, Dean, ESADE | Topic: Moral markets
Khaled Hassanein, Dean, DeGroote School of Business, McMaster University | Topic: Technology and consumer well-being
Matteo Montecchi, King’s College London | Topic: Responsible marketing strategies
Edward Sweeney, Edinburgh Business School | Topic: Sustainable and circular supply chains

Download brochure

Tracks and indicative themes

TaSIC 2026 invites submissions from traditional management disciplines as well as interdisciplinary perspectives, examining the interplay between technology, business decision-making, and sustainability outcomes to achieve positive societal impact. The conference will host four integrative Academic Tracks, each delving into how businesses navigate global challenges. The deliberations are expected to inform future research, focusing on actionable insights for practitioners to make responsible use of technology while considering its broader consequences.

Submissions are welcome in the form of empirical research papers, systematic literature reviews, and case studies across management and interdisciplinary domains, including, but not limited to, entrepreneurship, finance, marketing, operations, information management, digital transformation, logistics, strategy, policy, supply chains, and sustainability.

The tracks broadly encompass key functional areas of Marketing, Information Management (IM), Operations and Supply Chain Management (OSCM), Finance and People, Leadership and Society. The themes listed under each track are indicative only. We encourage submissions on any topic that fits with the broader theme of technology and societal impact.

Track 1: Marketing
The marketing track explores the relationship between consumption, technology, and consumer well-being by examining how technology shapes, enhances, or alters consumption patterns; the various dimensions of consumer well-being—psychological, social, and environmental; and the intersection of the two, including ways in which technology can both contribute to or detract from consumer well-being. It seeks interdisciplinary contributions that explore (but are not limited to) the following topics:

Learn more from our Track Chair: Prof. Sukriti Sekhri Gupta, Assistant Professor, Marketing
- Exploring consumers’ emotional and psychological relationships with AI entities (chatbots, virtual influencers, recommendation engines).
- Understanding consumer perceptions of data use in personalisation.
- Exploring how marketers can balance personalisation with ethical data practices.
- Evaluating how digital tools can alleviate health-related challenges (e.g., addiction, stress, poor lifestyle choices).
- Exploring the dark side of such tools (e.g., digital addiction, compulsive digital consumption, screen fatigue).
- Investigating how marketers can prioritise strategies, interventions, and/or technologies to ensure better self-regulation and reinforce positive, healthy habits among consumers.
- How choice architecture and behavioural nudges can promote environmentally friendly, ethical, or community-oriented consumer decisions.
- Research exploring drivers of more responsible consumption.
- Assessing how platforms, tracking technologies, and digital product-service systems enable consumers to engage in reduce-reuse-recycle behaviour, second-hand markets, and sustainable lifestyles.
- Investigating how marketers can leverage technology to enhance circularity.
- Improving access and inclusion for BOP and marginalised consumers.
- Examining the role of technology in such initiatives (e.g., how AI, applications, or platform solutions can improve access, affordability, and inclusion in lower-income or marginalised communities).
- Exploring the role of marketers in designing for social well-being.
- Identifying psychographic traits, motivations, and market impact of today’s “responsible” consumer who prioritises ethics, sustainability, and fairness.
- Determining value-adding interventions that influence well-being at each stage of the evolving consumer journey across channels and platforms.
Track 2: Information Management
The information management track explores how DPI, platforms, and emerging technologies—including AI—can be designed and governed to advance inclusion, equity, and trust. It also addresses the intersection of technology, public service delivery, and socio-technical accountability in fostering inclusive digital futures.

Bringing these concerns together, the track seeks interdisciplinary and policy-oriented contributions on (but not limited to) the following topics:

Learn more from our Track Chair: Prof. Ashish Desai
Associate Professor, Information Management
and Analytics
- Role of DPI in inclusion to expand healthcare, education, finance, and governance access for underserved communities.
- Leveraging DPI to enable entrepreneurship and public-private innovation on open digital rails.
- Fostering co-creation by engaging citizens and communities in the design and governance of trusted, user-centric DPI.
- Building context-relevant systems, tailored DPI to local needs through participatory and adaptive infrastructure design.
- Ensuring accessibility and fairness in digital ecosystems for economic and social empowerment
- Using emerging technologies like AI and blockchain to deliver scalable, inclusive public services.
- Embedding equity and accessibility into enterprise architecture for user-centric digital systems.
- Designing open, interoperable systems to enable seamless integration and ecosystem growth.
- Designing technology with accessibility at the forefront – inclusive user experiences in AI-driven systems.
- Ensuring fairness and accountability in AI through ethical governance and bias mitigation.
- Applying AI to enhance equitable access to education, healthcare, finance, and public services.
- Supporting workforce reskilling and digital readiness through inclusive, global skills models.
- Learning from international AI practices to inform responsible and inclusive deployment.
- Addressing workforce inequalities in tech adoption.
- Building resilient digital infrastructure through strong cybersecurity and zero-trust frameworks.
- Developing adaptive legal frameworks for AI, data protection, and cross-border governance.
- Embedding ethics, transparency, and fairness into the design of emerging technologies.
- Ensuring accountability and user redress through democratic, rights-based oversight systems.
- Aligning innovation with human rights and environmental responsibility for responsible tech deployment.
Track 3: Operations and Supply Chain Management
The operations and supply chain management track explores sustainable supply chains and operations in emerging economies, emphasising the role of multiple stakeholders and the underlying technology-related and regulatory nuances.

The track, therefore, invites research contributions on the following topics (but not limited to) to help improve research and managerial action:

Learn more from our Track Chair: Prof. Sajeev A. George Professor, Operations, Supply Chain Management and Quantitative Methods
- Closed-loop supply chains, especially in developing countries.
- Organisational factors (e.g., product redesign) for reducing, reusing, remanufacturing, and recycling.
- Urban mining, circular raw materials, post-consumer recyclates, and differences across sectors such as apparel, plastics, e-waste, and tyres.
- Green logistics and warehousing.
- Role of local community engagement with municipalities and impact on waste management.
- Role of marginalised people and ecosystem partners in informal/semi-formal recycling supply chains and their impact on sustainability outcomes.
- Labour rights, working conditions, and social inclusion in sustainable supply chains in emerging economies.
- Impact of technology and formalisation on the informal recycling economy and its livelihood.
- Role of national and state policies for promoting sustainable reverse logistics, especially through a systems thinking approach.
- Institutional frameworks/policies and their impact on capacity building for MSMEs and the involvement of the informal sector for SSCs.
- Effectiveness of the current Indian Extended Producer Responsibility policies in encouraging sustainable supply chains in a scalable manner.
- Ethical and local sourcing practices and impact on sustainability.
- Sustainable and green procurement
- Supplier sustainability capability building, their assessments, and auditing.
- Risk sharing and partnerships in sustainable sourcing; partnerships/contracts between large corporations and MSMEs supporting equitable risk-sharing.
- Green energy and GHG emission research
- Digital twins for operational sustainability.
- Data analytics for carbon footprint and/or reverse goods tracking.
Track 4: Finance
The finance track focuses on the TBL Sustainability Framework, which broadens the traditional focus on financial performance by incorporating three dimensions of sustainability: people (social), planet (environmental), and profit (economic). The track will discuss different aspects of measuring impact and externalities under this framework, which involves assessing how an organisation’s activities affect stakeholders, ecosystems, and economies, both directly and indirectly.

The track invites research in the following interdisciplinary areas (but not limited to) to advance relevant conversations:

Learn more from our Track Chair: Prof. Rajdeep Sharma Assistant Professor, Finance and Accounting
- Firm-level exposure to climate-related risks and evolving approaches to disclosure.
- Current practices and inherent limitations in carbon accounting and transparency.
- The influence of national and international policy frameworks on emissions and climate disclosures.
- The relationship between ESG metrics and firm financial performance.
- Credibility and effectiveness of corporate emissions targets and ESG disclosures.
- The impact of ESG factors on investment decisions and risk pricing.
- The role of financial instruments and institutions in supporting sustainability and social equity.
- Innovations in finance addressing climate resilience and financial inclusion.
- Best practices in green finance and sustainable investing.
- The role of financial regulation in shaping energy and environmental markets.
- Macroeconomic and policy implications of transitioning to net-zero emissions.
- The evolving regulatory landscape and its effect on ESG practices across firms and markets.
- The impact of green industrial policy on firm performance and environmental outcomes.
- Technological advancements in ESG data analysis and reporting.
- The use of AI for ESG evaluation and informed decision-making.
- The implications of technological innovation for ESG transparency and accountability.
- The impact of energy pricing, taxation, and policy on renewable energy transitions.
- Challenges and solutions related to energy poverty and climate resilience.
- Designing sustainable energy strategies for inclusivity and long-term societal impact.
Track 5: People, Leadership and Society
This track explores how organisations build net positive workplaces by fostering human-centred leadership, resilient cultures, and ethically grounded people practices. It examines how leaders and institutions create value that extends beyond organisational performance to advance societal wellbeing. The track encourages research that deepens our understanding of how individuals, teams, and leaders contribute to positive organisational outcomes while upholding dignity, purpose, and sustainability.

The track invites research across the following domains (but not limited to):

Learn more from our Track Chair: Prof. Vineeta Dwivedi, Associate Professor, Organisation and
Leadership Studies
- Technology, work, and leadership: How AI, automation, and digital systems can amplify rather than erode human capability, dignity, and inclusion.
- Strategic communication and leadership presence: Exploring how communication, storytelling, executive presence, and digital media ecosystems shape public trust, social narratives, and a leader’s ability to mobilise positive change. Includes corporate communication, crisis communication, and influencing public opinion ethically.
- Future of performance, skills, and talent in a regenerative economy: Examines talent development, mental well-being, learning ecosystems, and performance models that prepare people for sustainability-driven innovation and adaptive leadership.
- Spirituality and wise leadership: Exploring purpose-driven leadership, inner development, ethics, and spirituality as pathways to wise, socially responsible decision-making.
- Negotiation, collaboration, and multi-stakeholder co-creation: Addresses negotiation, conflict resolution, cross-cultural communication, and collaborative governance across companies, communities, NGOs, and governments to co-create net-positive solutions.

Jointly, these tracks address the concerns, responsibilities, and expectations of four key stakeholder groups: consumers and communities, companies, non-governmental organisations (NGOs), and governments, with the macro-objective of exploring how technology can be harnessed for inclusive and sustainable impact.

Why participate?

TaSIC is designed to offer actionable insights on leveraging technology responsibly to create inclusive and sustainable societal impact. Participants will have the opportunity to reimagine the future of management, organisations, and society through the lens of technology and innovation. Selected papers presented at the conference will be considered for publication in our partner journals and the Best Paper Award.

Partner journals

Selected papers presented at the conference will be considered for publication in our partner journals, including:

The Journal of Indian Business Research
Vikalpa: The Journal for Decision Makers
The International Journal of Global Business and Competitiveness
Public Administration and Policy—Special issue: Creation of public value through digital transformation and digital public infrastructure
Review of Management Literature
The South Asian Journal of Management

International Journal of Global Business and Competitiveness

Review of Technologies and Disruptive Business Strategies

Details	Deadline
1,000-word proposal for Online Research Writing Workshop	Submissions closed
Direct short paper submission (up to 2,500 words)	December 15, 2025
Notification of acceptance	January 20, 2026
Registration for the conference	February 10, 2026
Conference presentation	February 20–21, 2026

Conference fees for in-person presentation
Category	Payment dates	Fee
Doctoral Students	Not applicable	No participation fee
Academicians	On/before January 25, 2026	$ 100/₹ 8500 (GST included)
Academicians	Between January 26, 2026 – February 10, 2026	$ 125/₹ 10000 (GST included)
Conference fees for online presentation
Doctoral students and academicians	On/before February 10, 2026	$ 75/₹ 6500 (GST included)
Conference fees for in-person non-author/ delegate participation
Doctoral students and academicians	On/before February 10, 2026	$ 125/₹ 10000 (GST included)

Conference Conveners

Prof. Snehal Shah

Professor, Organisation and Leadership Studies

Know more

Prof. Shalini Talwar

Professor, Finance and Accounting

Know more

Contact information

For any queries regarding the submission process or the conference, please contact: tasic_acad@spjimr.org

Register as delegate

Location

SPJIMR Mumbai

Find the programme that meets your requirements and aspirations.

TaSIC 2026

SPJIMR’s flagship business and management research conference

Overview

Tracks and indicative themes

Track 1: Marketing

Track 2: Information Management

Track 3: Operations and Supply Chain Management

Track 4: Finance

Track 5: People, Leadership and Society