Beta Start follows a rigorous and structured process to identify and support the most promising start-ups. The journey begins with start-ups registering through the official website, where they submit their innovative ideas. A panel of experts then carefully evaluates the submissions, shortlisting start-ups based on criteria such as innovation, feasibility, market potential, and scalability. These selected start-ups embark on a comprehensive mentorship and training period, receiving guidance from industry veterans to refine their business models and pitch presentations. The culmination of this exciting event takes place on the highly anticipated Pitch Day, where the finalists present their ideas and products to a jury of investors and industry leaders, competing for the top spot.