Overview
Coming from the city of Kolkata, she completed her Bachelor’s degree in Geography Honours from Shri Shikshayatan College, University of Calcutta, and went on to pursue an MBA from NSB Academy, Bangalore University. She brings with her approximately 2.5 years of work experience, primarily in the edtech sector.
Her research interests lie in the areas of consumer behaviour, customer loyalty and retention, branding and brand engagement, and emotional branding. She is particularly focused on understanding how these aspects influence customer perception and impact target audiences, especially within the retail and fashion sectors in the Indian market.
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