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Research Type:
Conference Presentations
How vague versus precise date in a pre-launch advertisement impacts temporal judgments and product evaluations
What the fork! Minced-oaths in branding increase brand preference
Extending the understanding of ‘Food-Enjoyment’: Exploring meanings and practices amongst lower-income-group consumers
The mere placement effect: Impact of cart versus wishlist on product perception and purchase behavior
Meanings and practices of food-enjoyment amongst lower-income-group consumers
Applying EEG on choice preference between product categories based on temporal framing (Poster)
You think, therefore you are: Brand activism leads to brand anthropomorphism
Balancing high tech & high touch: An experiential e-learning model for developing relational competencies
Understanding the relevance of platform quality: A resource based view perspective
Innovativeness of ventures as the missing link between discovery and creation
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