This workshop will be conducted by SPJIMR Faculty, with content support from Harvard Business Publishing (HBP), to help instructors gain a deeper understanding of their approach to using simulations (SIMs) within their courses in the classrooms.
Simulations are powerful tools for reinforcing student learning, set in seemingly real-world environments. They are simple to set up and extremely user friendly as teaching tools in classrooms and can be used across courses and programmes.
The workshop seeks to familiarise the participants with the techniques needed to integrate SIMs within a course, and equip them with the necessary skills.
The workshop is intended as a general introduction for B-School instructors from all disciplines. The following criteria are desirable for getting the maximum benefits from this workshop.
Click here for registration and payment
The academic registration fee is INR 17,700 (or USD 245). This includes programme materials while the workshop is in session. Pre-work will be emailed to participants a week prior to the workshop.
We welcome up to three faculty from each participating institution. This workshop will be conducted on the SPJIMR Mumbai campus. There is no option for an online version. Registration is secured when you receive a registration email from us. Space is limited and offered on availability to a proposed maximum of 30 participants.
Please note that the workshop may be video recorded.
This workshop is currently only offered to full-time teaching faculty in business school programmes.
All times are in IST (GMT +5:30)
Day 1: Thursday, June 22nd, 2023
|9:00 am – 9:45 am||Opening, Expectation setting & Introduction|
|9:45 am – 10:30 am||Food Truck Introduction|
|10:30 am – 10:45 am||Refreshment break|
|10:45 am – 11:45 am||Food Truck Play|
|11:45 am – 1:00 pm||Working with a HBP Simulation (As students)
Managing Markets and Segments
Pre work: Readings, video etc. related to the HBP sim
|1:00 pm – 2:00 pm||Lunch break|
|2:00 pm – 3:15 pm||Running your company- Decision making in groups Spend time with the teams to push them to make a complete round|
|3:15 pm – 3:30 pm||Tea Break|
|3:30 pm – 5:00 pm||Debrief, Concepts Questions, Challenges and Takeaways (as a student)|
|5:00 pm- 6:00 pm||Briefing for Day 2 Simulation teaching (as a Prof)- Debriefing, Assessment & Evaluations|
Day 2: Friday, June 23nd, 2023
|9:00 am – 10:00 am||Group work on Teaching plans|
|10:00 am – 11:30 am||Presentations
Break at convenience between 10:00am – 11:30am
|11:30 pm – 12:15 pm||Simulation teaching (as a Prof)- Setting up, Preparing|
|12:15 pm – 1:00 pm||HBP Session – Tech support, sims available, pricing terms|
|1:00 pm – 2:00 pm||Lunch Break|
|2:00 pm – 3:00 pm||Open house – questions on using simulations as pedagogy, challenges, evaluations, preparations etc.|
|3:00 pm – 3:30 pm||Expectations Revisit|
|3:30 pm – 4:00 pm||Tea and Certificate Distribution|
Prof. Ashita Aggarwal
Professor, Marketing, SPJIMR
Marketing professor, branding enthusiast, consultant and researcher of consumer-brand relationships, Prof. Ashita has over 22 years of experience in corporate and academics. She has worked in the area of Business & Marketing Strategy at Reliance Communications, Branding and Communications in IMS Learning Resources (Education Sector) and has consulted education institutions (schools and higher education institutions) in developing academic curriculum and marketing communication strategy. Prof. Ashita has worked on consulting and research assignments with organisations across various sectors, including FMCG, services, and telecom etc. (All out, HPCL, Samsung, Legrand, MeeMee kids brand, R Mall, Cargill etc.).
Prof. Rajiv Agarwal
Chaiperson & Proferssor, Strategy & Innovation
Prof Agarwal is the author of the Simulation “Honey Heritage: Family Business Simulation”, published by Harvard Business Publishing in 2019. He leads the Strategy & Innovation department and teaches strategy, entrepreneurship, and family business at SPJIMR. Prof. Agarwal’s cases have been published by the Richard Ivey School of Business Foundation. He has worked for over 25 years as an entrepreneur in his own business and has been actively involved in areas like technology entrepreneurship, manufacturing operations, marketing of high-tech products, product development for new technology products and information systems.
SPJIMR Mumbai Campus,
Bharatiya Vidya Bhavan Campus,
Munshi Nagar, Dadabhai Road,
Andheri West, Mumbai – 400058
Prof. Rajiv Agarwal