May 30 – 31, 2024
This workshop is conducted by SPJIMR Faculty, with content support from Harvard Business Publishing (HBP), to help instructors gain a deeper understanding of their approach to using simulations (SIMs) within their courses in the classrooms.
Simulations are powerful tools for reinforcing student learning, set in seemingly real-world environments. They are simple to set up and extremely user-friendly as teaching tools in classrooms and can be used across courses and programmes.
The workshop seeks to familiarise the participants with the techniques needed to integrate SIMs within a course and equip them with the necessary skills.
The workshop is intended as a general introduction for B-School instructors from all disciplines. The following criteria are desirable for getting the maximum benefits from this workshop.
The academic registration fee is INR 17,700 (or USD 245). This includes programme materials while the workshop is in session. Pre-work will be emailed to participants a week prior to the workshop.
We welcome up to three faculty from each participating institution. This workshop will be conducted on the SPJIMR Delhi campus. There is no option for an online version. Registration is secured when you receive a registration email from us. Space is limited and offered on availability to a proposed maximum of 30 participants.
This workshop is currently only offered to full-time teaching faculty in business school programmes.
All times are in IST (GMT +5:30)
Day 1: Thursday, May 30th, 2024
9:00am – 9:45am | Opening, Expectation setting & Introduction |
9:45am – 10:30am | Honey Heritage Introduction |
10:30am – 10:45am | Refreshment break |
10:45am – 11:45am | Honey Heritage Play |
11.45am – 12.15pm | Simulation Technical aspect – Setting up, Preparing for course |
12.15pm – 1.00pm | Introduction to Managing Markets and Segments |
1:00pm – 2.00pm | Photograph and Lunch break |
2:00pm – 3.00pm | Working with a HBP Simulation (As students) Managing Markets and Segments |
3:00pm – 3:15pm | Tea Break |
3:15pm – 4:00pm | Running your company- Decision making in groups |
4:00pm – 5:00pm | Debrief, Concepts Questions, Challenges and Takeaways (as a student) |
5:30pm – 6:00pm | Briefing for Day 2 Simulation teaching (as a Prof)- Debriefing, Assessment & Evaluations |
Day 2: Friday, May 31st, 2024
9:00am – 10:00am | Food Truck – Playing in Groups |
10:00am – 11:00am | Group work to prepare for presentations |
11:00am – 11:15am | Tea Break |
11:15am – 12:30pm | Presentations |
12:30pm – 1:00pm | Simulation teaching (as a Prof)- Setting up, Preparing |
1:00pm – 2:00pm | Lunch Break |
2:00pm – 3:00pm | HBP Session – Tech support, sims available, pricing terms |
3:00pm – 4:00pm | Open house – questions on using simulations as pedagogy, challenges, evaluations, preparations etc., Expectations Revisit |
4:00pm – 4:30pm | Tea and Certificate Distribution |
4:30pm | Workshop Concludes |
Prof. Ashita Aggarwal
Professor, Marketing &
Chairperson, Post Graduate Diploma in Management and Post Graduate Diploma in Management Business Management, SPJIMR
Marketing professor, branding enthusiast, consultant and researcher of consumer-brand relationships, Prof. Ashita has over 22 years of experience in corporate and academics. She has worked in the area of Business & Marketing Strategy at Reliance Communications, Branding and Communications in IMS Learning Resources (Education Sector). She has consulted education institutions (schools and higher education institutions) in developing academic curriculum and marketing communication strategies. Prof. Ashita has worked on consulting and research assignments with organisations across various sectors, including FMCG, services, telecom, etc. (All out, HPCL, Samsung, Legrand, MeeMee kids brand, R Mall, Cargill, etc.).
Prof. Rajiv Agarwal
Chairperson & Professor, Strategy, SPJIMR
Prof Agarwal is the author of the Simulation “Honey Heritage: Family Business Simulation”, published by Harvard Business Publishing in 2019. He leads the Strategy & Innovation department and teaches strategy, entrepreneurship, and family business at SPJIMR. Prof. Agarwal’s cases have been published by the Richard Ivey School of Business Foundation. He has worked for over 25 years as an entrepreneur in his own business. He has been actively involved in areas like technology entrepreneurship, manufacturing operations, marketing of high-tech products, product development for new technology products and information systems.
Bharatiya Vidya Bhavan Campus,
Gate No. 4, Copernicus Lane,
Kasturba Gandhi Marg | New Delhi – 110001
Prof. Rajiv Agarwal
Email: rajiv.agarwal@spjimr.org
Pooja Mhapsekar
Email: simsworkshop@spjimr.org
Landline: 022 62134403