Quantitative Marketing Conference 2023

December 15, 2023

SPJIMR Chicago Booth India Quantitative Marketing Conference 2023

SPJIMR Chicago Booth India Quantitative Marketing Conference, Mumbai, December 2023

Overview

SPJIMR will host the 5th edition of the prestigious Chicago Booth India Quantitative Marketing Conference at its Mumbai campus on Friday, December 15, 2023. The Booth School of Business, University of Chicago, is a global leader in management research and education. It initiated the conference in 2017, in India with the aim of developing quality research in the domain of quantitative marketing. The Chicago Booth India Quantitative Marketing Conference is the brainchild of Prof. Pradeep Chintagunta, Joseph T. and Bernice S. Lewis, Distinguished Service Professor of Marketing, and Prof. Sanjog Misra, Charles H. Kellstadt, Professor of Marketing, both at Chicago Booth. The first edition of the conference (2017) was held at the University of Chicago Delhi Centre, which serves as a base for research, teaching and dialogue among scholars from the University across India and around the world. Subsequently, the conference has been held at IIM Bangalore(2018), ISB Hyderabad(2019) and IIM Udaipur(2022).

The Chicago Booth India Quantitative Marketing Conference offers a conducive forum for a diverse cross-section of stakeholders, including faculty, PhD students, researchers, organisations and NGOs interested in serious quantitative marketing research, to explore new ideas, exchange valuable insights and collaborate for positive impact. The conference objectives resonate with SPJIMR’s commitment to creating high-quality, value-driven research that aligns rigour with relevance for positive impact.

Paper submission 2023
We invite papers from faculty, researchers and Ph.D. scholars in India, and the selected papers shall receive exemplary, focused and in-depth inputs.
- Guidelines – You are encouraged to send us your work in the form of a full paper submission. In case you are still developing the full paper you may submit an extended abstract with the research question, details about the data and the methodology. Mail your submissions in PDF format to: spjimr_booth_conference2023@spjimr.org
- Timelines –The last date to submit is Tuesday, October 31, 2023. Notification of acceptance will be mailed by Thursday, November 30, 2023.
Coordinators 2023

SPJIMR Conference Coordinators:

Renuka Kamath

Associate Dean, Full-time Programmes & Professor, Marketing
SPJIMR
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Sukriti Sekhri

Assistant Professor, Marketing
SPJIMR
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Discussants from the University of Chicago:

Pradeep Chintagunta

Joseph T. and Bernice S. Lewis, Distinguished Service Professor of Marketing
University of Chicago
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Sanjog Mishra

Charles H. Kellstadt, Professor of Marketing
University of Chicago
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Learn more about the conference from the leadership team

Participant Experiences
"The quant marketing conference organized by the Booth School of Business serves as a platform to bring together researchers focusing in this domain. The conference provides an avenue to hear some of the cutting-edge methods and insights about the recent developments in the field. Over the years, I have seen an increase in research arising out of India and about India. In particular, it is heartening to see diverse topics specific to India, such as rural financing, healthcare, tea auction, food security, and small businesses being discussed in the conference."

Prof. Vedha Ponnappan

Marketing Faculty

IIM Udaipur
"I would like to extend my heartfelt gratitude and appreciation to the faculty at Chicago Booth for organizing the Quantitative Marketing Conference. Having attended it thrice and presented once last year, I have realized that with every conference, I’ve improved as a researcher. The conference facilitated numerous networking opportunities, which were instrumental in connecting scholars and fostering collaborations. I would recommend scholars from India to utilize this platform for presenting and receiving feedback from the best in the field."

L Yashaswy (Yash) Akella

Postdoctoral Research Fellow in Quantitative Marketing

Tuck School of Business at Dartmouth
"I’ve had the privilege of attending few of the earlier editions of the Quantitative Marketing Conference by Booth Business School. It’s been an invaluable experience, especially for young faculty and budding doctoral students of marketing in India. It has acted as a platform for marketing scholars in India to share their research work and gain feedback from experienced faculty from Booth. My heartfelt thanks to the Booth faculty, especially Prof. Pradeep and Prof. Sanjog, for their initiative in organizing this event."

Dr Saravana Jaikumar

Associate Professor (Marketing)

IIM Calcutta
"I would like to express my heartfelt thanks and sincere gratitude to the Chicago Booth faculty for organizing the Quantitative Marketing Conference. Having had the privilege of attending this conference twice and presenting my research once, I must emphasize that the experience has been invaluable for me. The discussions, insights and critical feedback offered by fellow participants not only deepened my understanding of quantitative research but also helped me improve the quality of my own research work. I would highly encourage Ph.D. students and young faculty in India, especially those interested in quantitative marketing research, to utilize this opportunity to share their work, receive feedback, and learn from the experts in the field."

Dr Rashmi Kumari

Assistant Professor (Marketing)

IIM Calcutta

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