SPJIMR will host the 5th edition of the prestigious Chicago Booth India Quantitative Marketing Conference at its Mumbai campus on Friday, December 15, 2023. The Booth School of Business, University of Chicago, is a global leader in management research and education. It initiated the conference in 2017, in India with the aim of developing quality research in the domain of quantitative marketing. The Chicago Booth India Quantitative Marketing Conference is the brainchild of Prof. Pradeep Chintagunta, Joseph T. and Bernice S. Lewis, Distinguished Service Professor of Marketing, and Prof. Sanjog Misra, Charles H. Kellstadt, Professor of Marketing, both at Chicago Booth. The first edition of the conference (2017) was held at the University of Chicago Delhi Centre, which serves as a base for research, teaching and dialogue among scholars from the University across India and around the world. Subsequently, the conference has been held at IIM Bangalore(2018), ISB Hyderabad(2019) and IIM Udaipur(2022).
The Chicago Booth India Quantitative Marketing Conference offers a conducive forum for a diverse cross-section of stakeholders, including faculty, PhD students, researchers, organisations and NGOs interested in serious quantitative marketing research, to explore new ideas, exchange valuable insights and collaborate for positive impact. The conference objectives resonate with SPJIMR’s commitment to creating high-quality, value-driven research that aligns rigour with relevance for positive impact.