SPJIMR > Executive Education > Open Management Development Programmes > Persuasive Communication and Business Storytelling

Overview

Communication is key to business and personal success, and good leadership starts with great communication. In the business world, managers and leaders have to communicate their ideas, products and services to a variety of stakeholders, including business partners, their teams, customers, distribution channels and investors.

Who can attend

Managers in business development and marketing teams and in team-lead roles who are required to demonstrate a high level of communication skills in their day-to-day work.

Key Topics

  • Interpersonal communication
  • Deconstruct executive presence
  • Emotional intelligence in communication
  • Identity and reputation
  • Assertive behaviour
  • Executive branding
  • Public speaking
  • Powerful presentations
  • Crafting a good speech
  • Feedback and delivery

Objectives

  • Enhance communication skills to motivate and inspire
  • Structuring, organising and delivering ideas into a coherent narrative
  • Overcoming inhibitions and practising the art of public speaking
  • Deconstruct executive presence to enhance overall business etiquette
  • Using nonverbal communication strategies to enhance rapport
  • Understand communication styles to adjust messages and increase influence as a leader
  • Harness communication intelligence by self-awareness and EQ; Listening and empathy

Programme Director

Vineeta Dwivedi

Vineeta Dwivedi

Assistant Professor, Organisation & Leadership Studies

Director, Student Affairs

Vineeta Dwivedi is a faculty in area of Organisation & Leadership Studies, with her core expertise in Business Communication and Negotiations. She holds a master’s degree in English from Central Institute of English and Foreign Languages, Hyderabad and has completed ‘Accelerated Management Programme’ from Indian School of Business. She has completed ‘Leadership Programme’ from Henley Management College. In her professional journey encompassing 23 years, she held critical respons...
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Time Schedule

Date No. of Hours Duration Time
March 7–8, 2025
March 14–15, 2025		 10 Across
2 weekends		 Fri – 06:00 pm – 08:30 pm
Sat – 04:00 pm – 06:30 pm

Programme Fees

INR 19,000 per participant plus applicable taxes.
(Early Bird, Alumni and Group Discount applicable)

Certificate of Participation

A certificate of successful participation by S.P. Jain Institute of Management & Research (SPJIMR) will be issued to each delegate at the completion of the programme.

Fees

INR 19,000 + GST

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