Overview

As the world moved to digital technology, with the pervasive use of computers and the omnipresent smartphones, organisations and businesses have had to move their messaging and marketing to the internet. Increasingly, digital is becoming the most important or sometimes the only means of communicating with all stakeholders. It is, therefore, vital for managers to understand, plan and execute a viable social media and digital marketing strategy.

Who can attend

This programme is suitable for all executives at middle and senior manager levels.

Key Topics

  • Strategic managerial perspective for effective digital marketing strategies.
  • Comprehensive curriculum covering SEO, SEM, social media, content, and mobile marketing.
  • Interactive learning with lectures, cases, and hands-on exposure to tools.
  • Practical skill development in stakeholder management and content planning.
  • Measurable impact through data-driven analysis and continuous optimisation strategies.

Objectives

  • The course is designed to give participants a managerial perspective on digital marketing.
  • Participants will be exposed to the underlying principles of Digital Marketing and Social Media Strategy.
  • The course will provide participants with a deeper understanding of various components and channels of digital marketing.

Programme Director

ShabbirHusain R.V.

Associate Professor, Marketing

Chairperson, Post Graduate Executive Management Programme (PGEMP) &
Post Graduate Programme in Marketing & Business Management (PGP-MBM)

ShabbirHusain R.V. is a faculty member in the Marketing area at SPJIMR. He has completed Fellowship Programme in Management (FPM) from Xavier Labor Relations Institute, Jamshedpur, and holds Post Graduate Diploma in Management from IIM Calcutta. His career spans over 20 years, in which he was engaged with leading consulting firms before joining academics. His research interest includes Sustainability Consumer behaviour, and Online Consumer Behaviour, and has presented his intellectual contrib...
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Time Schedule

Date No. of Hours Duration Time
February 1–2, 2025
February 8–9, 2025
February 15–16, 2025		 16 Across
3 weekends		 Sat – 05:30 pm – 08:00 pm
Sun – 10:00 am – 01:00 pm

Programme Fees

INR 28,000 per participant plus applicable taxes.
(Early Bird, Alumni and Group Discount applicable)

Certificate of Participation

A certificate of successful participation by S.P. Jain Institute of Management & Research (SPJIMR) will be issued to each delegate at the completion of the programme.

Contact us

Get in touch with our team to explore world-class learning opportunities that can help you achieve your goals and create a lasting impact.

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