S Tawde, R Kamath, RV ShabbirHusain. (2023). ‘Mind will not mind’–Decoding consumers’ green intention-green purchase behaviour gap via moderated mediation effects of implementation intentions and self-efficacy. Journal of Cleaner Production.
S Chandrasekaran, RV ShabbirHusain, B Annamalai (2022). Social media and Tourism: a cross-platform study of Indian DMOs. Current Issues in Tourism.
B Annamalai, RV ShabbirHusain, S Chandrasekaran, S Varshney. (2022). Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league. International Journal of Sport Management and Marketing.
Biswas, J., Husain R.V., S. (2022). Role of Celebrity Image-Congruence in Predicting Travel Behaviour Intention. ASEAN Journal on Hospitality and Tourism
Husain R.V., S., Varshney, S. (2022). Investigating combined effect of WOM and eWOM: role of message valence. Journal of Consumer Marketing.
Husain R.V., S., Varshney, S. (2022). Green offering: more the centrality, greater the scepticism. International Review on Public and Nonprofit Marketing.
A Ghosh, S Varshney, Husain R.V. (2022). Social Word of Mouth valence and role of moderators: An integrated model of consumer decision making. Journal of International Technology and Information Management.
Husain R.V., S., Varshney, S., Venugopal, P., Thakur, M. (2021). Understanding consumer preference between bundled and unbundled green offerings. Journal of Nonprofit & Public Sector Marketing.
Biswas, J., Husain R.V., S. (2020). Role of Variety Seeking and Perceived Monetary Value on Tourist Intention – a Developing Country Perspective. ASEAN Journal on Hospitality and Tourism, 18(2), pp. 74-83. http://journals.itb.ac.id/index.php/ajht/issue/view/944
Husain R.V., S. (2020). Review of literature on green consumer behaviour over 25 years (1994- 2018). The Marketing Review, 20(1-2), 45-61(17).
Husain R.V., S. (2018). Sales Force Structure: A Review. The Marketing Review, 18(3), 227-242.
Husain, S. R., Varshney, S. (2018). Is current way of promoting sustainability, stainable? Journal of Non-profit and Public Sector Marketing, 31(1), 84-113.
Husain R.V., S. (2018). Sales control and performance: Moderating effects of salesperson and supervisor characteristics. The Marketing Review, 18(1), 55-69.
Husain R.V., S. (2017). The Determinants of Loyalty in Online Commerce – An Exploratory Study in India. The Electronic Journal of Information Systems in Developing Countries, 81(1), 1-17.