•  shabbir.husain@spjimr.org

Shabbir Husain R.V.

Assistant Professor


Shabbir Husain R V is a faculty member in the Marketing area at SPJIMR. He has completed Fellowship Programme in Management (FPM) from Xavier Labor Relations Institute, Jamshedpur, and holds Post Graduate Diploma in Management from IIM Calcutta.

His career spans over 20 years, in which he was engaged with leading consulting firms before joining academics. His research interest includes Sustainability Consumer behaviour, and Online Consumer Behaviour, and has presented his intellectual contributions through journal publications and conference presentations.

He had been earlier conducting administrative responsibilities as an Associate Programme Head for Post Graduate Programme in Management at SPJIMR.

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Xavier Labour Relations Institute (XLRI)

FPM, 2019
Major: Marketing

Indian Institute of Management Calcutta (IIM Calcutta)

PGDM, 2006
Major: General Management

Malaviya National Institute of Technology (MNIT)

BE, 2001
Major: Electronics & Communication


    Sustainability and Consumer behaviour

    Online Consumer Behaviour


    S Tawde, R Kamath, RV ShabbirHusain. (2023). ‘Mind will not mind’–Decoding consumers’ green intention-green purchase behaviour gap via moderated mediation effects of implementation intentions and self-efficacy. Journal of Cleaner Production.

    S Chandrasekaran, RV ShabbirHusain, B Annamalai (2022). Social media and Tourism: a cross-platform study of Indian DMOs. Current Issues in Tourism.

    B Annamalai, RV ShabbirHusain, S Chandrasekaran, S Varshney. (2022). Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league. International Journal of Sport Management and Marketing.

    Biswas, J., Husain R.V., S. (2022). Role of Celebrity Image-Congruence in Predicting Travel Behaviour Intention. ASEAN Journal on Hospitality and Tourism

    Husain R.V., S., Varshney, S. (2022). Investigating combined effect of WOM and eWOM: role of message valence. Journal of Consumer Marketing.

    Husain R.V., S., Varshney, S. (2022). Green offering: more the centrality, greater the scepticism. International Review on Public and Nonprofit Marketing.

    A Ghosh, S Varshney, Husain R.V. (2022). Social Word of Mouth valence and role of moderators: An integrated model of consumer decision making. Journal of International Technology and Information Management.

    Husain R.V., S., Varshney, S., Venugopal, P., Thakur, M. (2021). Understanding consumer preference between bundled and unbundled green offerings. Journal of Nonprofit & Public Sector Marketing.

    Biswas, J., Husain R.V., S. (2020). Role of Variety Seeking and Perceived Monetary Value on Tourist Intention – a Developing Country Perspective. ASEAN Journal on Hospitality and Tourism, 18(2), pp. 74-83. http://journals.itb.ac.id/index.php/ajht/issue/view/944

    Husain R.V., S. (2020). Review of literature on green consumer behaviour over 25 years (1994- 2018). The Marketing Review, 20(1-2), 45-61(17).

    Husain R.V., S. (2018). Sales Force Structure: A Review. The Marketing Review, 18(3), 227-242.

    Husain, S. R., Varshney, S. (2018). Is current way of promoting sustainability, stainable? Journal of Non-profit and Public Sector Marketing, 31(1), 84-113.

    Husain R.V., S. (2018). Sales control and performance: Moderating effects of salesperson and supervisor characteristics. The Marketing Review, 18(1), 55-69.

    Husain R.V., S. (2017). The Determinants of Loyalty in Online Commerce – An Exploratory Study in India. The Electronic Journal of Information Systems in Developing Countries, 81(1), 1-17.


    Kamath, R., Husain R.V., S. (2022). CavinKare’s Indica Easy: Launching Shampoo Hair Colour (pp.12 pages). Ivey Publishing.

    Pathak, A. A., Husain R.V., S. (2017). Udaipur Times: Strategy of a Hyperlocal News Website (pp.12 pages). Ivey Publishing.


    Biswas, J., Husain, S. R. (2019). Role of Self-Congruity in Predicting Travel Intention – Methodological Issues. Management Research: Advances, Challenges, and the Way Ahead (pp. 261-267). Emerald Publishing Limited.


    Husain, S. R. (Author & Presenter), International Conference on Responsible Marketing, “Painting the world green, but not greenwashing,” Centre for Global Management and Responsible Leadership at XLRI, Jamshedpur organized in collaboration with La Trobe University, Australia. (January 24, 2017).


    Marketing Management

    Business to Business Marketing

    Digital Marketing

    Markstrat – Marketing Simulation

    Marketing Capstone Project


    InsideIIM’s Best Professor at SPJIMR in 2020-2021

    InsideIIM’s Best Professor at IIM Raipur in 2019-2020


    S. P. Jain Institute of Management & Research, Mumbai (Mar 2020 – Now)

    Assistant Professor – Marketing

    Administrative Assignments

    Associate Programme Head, PGPM, Programme at SPJIMR (April 1, 2020 – April 30, 2022)

    Indian Institute of Management Raipur (June 2019 – February 2020)

    Assistant Professor – Marketing

    Indian Institute of Management, Udaipur (July 2013 – May 2019)

    Manager, Corporate Relations

    Phoenix International Business School (January 2009 – June 2013)

    Founder, Director

    Tata AIA Life (February 2008 – December 2008)

    Manager, Corporate Planning

    Boston Consulting Group (July 2006 – January 2008)

    Senior Associate

    Tata Consultancy Services (July 2001 – May 2004)

    Assistant Systems Engineer


    Conducted MDP sessions for Abbott, Alkem, Bosch, Tata Power, GSK, Merck Group, MSD, Pidilite etc.

    Digital Marketing: Programme Manager and Delivery partner for Open MDP


    Board Member, The Udaipur Urban Cooperative Bank Ltd. (July 2011 – August 2022)


    Marketing Management

    Digital Marketing

    Business-to-Business Marketing

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