Overview

As the world moved to digital technology, with the pervasive use of computers and the omnipresent smartphones, organisations and business have had to move their messaging and marketing to the internet. Increasingly, digital is becoming the most important or sometimes the only means of communicating with all stakeholders. It is, therefore, vital for managers to understand, plan and execute a viable social media and digital marketing strategy.

Programme Objective

  • The course is designed to give participants a managerial perspective on digital marketing.
  • Participants will be exposed to the underlying principles of Digital Marketing and Social Media Strategy.
  • The course will provide participants with a deeper understanding of various components and channels of digital marketing.
  • Participants will develop a sound understanding of digital marketing fundamentals, which will allow them to design digital marketing strategies for firms and be able to manage teams of digital marketing professionals – both within the firm and with external agencies.
  • The course will delve into elements related to search engine optimisation (SEO), social media marketing, content marketing, email marketing, paid advertising, mobile marketing and more.
  • The course will provide you with a comprehensive understanding of these components, giving you a strong foundation to excel in your digital marketing efforts.

Key-Highlights

  • Strategic managerial perspective for effective digital marketing strategies.
  • Comprehensive curriculum covering SEO, SEM, social media, content, and mobile marketing
  • Interactive learning with lectures, cases, and hands-on exposure to tools.
  • Practical skill development in stakeholder management and content planning.
  • Measurable impact through data-driven analysis and continuous optimization strategies.

Programme Coverage

  • Fundamentals of Marketing Communication
  • Search Engine Optimization
  • Search Engine Marketing
  • Display advertising/Video advertising
  • Social media marketing
  • Remarketing
  • Content marketing
  • Email & Mobile Marketing
  • Social Listening

Programme Director

Prof. Shabbir Husain R.V.

Associate Professor, Marketing

Shabbir Husain R.V. is a faculty member in the Marketing area at SPJIMR. He has completed Fellowship Programme in Management (FPM) from Xavier Labor Relations Institute, Jamshedpur, and holds Post Graduate Diploma in Management from IIM Calcutta.

His career spans over 20 years, in which he was engaged with leading organizations such as Boston Consulting Group, Tata AIA Life, TCS and top academic institutions including IIM Udaipur and IIM Raipur. His research interest includes Sustainability Consumer behaviour, and Online Consumer Behaviour, and has presented his intellectual contributions through journal publications and conference presentations.

He has conducted several programmes for public and private sector organizations on digital marketing. He takes digital marketing classes for selected IIMs.

Pedagogy

The course delivery comprises a combination of lecture, case and exercises. The classroom learning involves concept discussions, case analysis, group- based learning and concept presentations.

Programme Fees

Rs 24,900 per participant plus applicable taxes.
(Early Bird, Alumni and Group Discount applicable)

Certificate of Participation

A certificate of successful participation by S.P. Jain Institute of Management & Research (SPJIMR) will be issued to each delegate at the completion of the program.

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