Sana Ansari
  •  sana.ansari@spjimr.org

Sana Ansari

Assistant Professor, Information Management and Analytics

Sana Ansari holds a Ph.D. in Information Systems from the Indian Institute of Management (IIM) Raipur. Her doctoral research examined the phenomenon of fake reviews in e-commerce platforms through a customer-centric lens. Her work lies at the intersection of online consumer behaviour, misinformation and trust, drawing from behavioural theory and analytical methods to explore how individuals engage with and respond to digital content.

She has been recognised for her academic contributions, including the Outstanding Reviewer Award at the India Conference on Information Systems (InCIS). Her research has been published in reputed journals in the Information Systems (IS) domain. She has also presented her work at leading international conferences such as the European Conference on Information Systems (ECIS) and the Pacific Asia Conference on Information Systems (PACIS).

Prof. Sana has also co-authored management cases published with Ivey Publishing and The Case Centre. She actively contributes to the academic community, serving as Associate Editor for PACIS and as a reviewer for leading journals such as Information Systems Frontiers and Internet Research, among others, as well as for premier conferences including International Conference on Information Systems (ICIS), ECIS and PACIS.

Before joining SPJIMR, Prof. Sana was a lecturer at Deakin University GIFT City campus, where she taught postgraduate courses in data analytics, visualisation and cybersecurity. Her industry experience includes working as a Systems Engineer at Tata Consultancy Services.

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Education

Indian Institute of Management (IIM) Raipur

Ph.D., 2022

Focus: Information Systems

Chhattisgarh Swami Vivekananda Technical University

BE/Bachelor of Engineering

Major: Electronics and Telecommunication

  • Research interests

    Review Manipulation

    Social Media

    User Engagement

    AI and Education

  • Selected publications

    Pandey, V., & Ansari, S. (2024). Impact of game design elements on actual usage vs. future use intentions of mobile payment app users: A motivation-based approach. Information Systems Frontiers, 26(1), 1–27. https://doi.org/10.1007/s10796-023-10433-2.

    Ansari, S., & Gupta, S. (2021). Customer perception of the deceptiveness of online product reviews: A speech act theory perspective. International Journal of Information Management, 57, 102286. https://doi.org/10.1016/j.ijinfomgt.2020.102286.

    Ansari, S., & Gupta, S. (2021). Review manipulation: Literature review, and future research agenda. Pacific Asia Journal of the Association for Information Systems, 13(1), Article 4. https://doi.org/10.17705/1pais.13104.

    Ansari, S., & Gupta, S. (2018). To reveal or conceal? Understanding the notion of privacy among individuals. Asia Pacific Journal of Information Systems, 28(4), 258–273. https://doi.org/10.14329/apjis.2018.28.4.258.

    Ansari, S., & Mani, D. (2019). Social ties and network structure. In Oxford bibliographies. Oxford University Press. https://doi.org/10.1093/OBO/9780199846740-0186.

    Link to Google Scholar

  • Case studies

    Ansari, S., Gupta, S., & Chattopadhyay, M. (2019). Xoxoday.com: Customer engagement through social media. (Ivey Publishing Case No. 9B19E010). Harvard Business Publishing.

    Kumar, M., Prashar, S., Gupta, P., Ansari, S., & Bawa, S. (2016). Madhya Pradesh tourism: Destination branding. (Case Centre Reference No. 516-0086-1). The Case Centre.

  • Conferences

    Ansari, S., & Gupta, S. (2025). (In)Effectiveness of warning in safeguarding customers from fake reviews in e-commerce. Paper presented at the 1st India Conference on Information Systems (InCIS), India. (March 7–9, 2025).

    Pandey, V., & Ansari, S. (2022). Impact of gamification on autonomous and controlled motivations of mobile payment app users. In PACIS 2022 Proceedings (Article 258). Pacific Asia Conference on Information Systems (Virtual Conference). (July 5–9, 2022). https://aisel.aisnet.org/pacis2022/258

    Pandey, V., & Ansari, S. (2021). Impact of gamification on autonomous and controlled motivations of mobile payment app users. Paper presented at the 8th Pan IIM World Management Conference, India. (December 16–18, 2021).

    Ansari, S., & Gupta, S. (2019). Fake reviews and manipulation: Do customer reviews matter? In Proceedings of the 27th European Conference on Information Systems (ECIS). Stockholm & Uppsala, Sweden. (June 8–14, 2019).

    Ansari, S., Gupta, S., & Dewangan, J. (2018). Do customers perceive reviews as manipulated? A warranting theory perspective. In Proceedings of the 18th International Conference on Electronic Business (ICEB). Guilin, China. (December 2–6, 2018).

    Ansari, S., Gupta, S., & Pandey, V. (2018). Can social media pressurize government to respond? In Proceedings of the Twenty Second Pacific Asia Conference on Information Systems (PACIS). Yokohama, Japan. (June 26–30, 2018).

    Ansari, S., Gupta, S., & Pandey, V. (2018). Can online collective action pressurize government to change its policies? Paper presented at DIGITS 2018, New Delhi, India. (January 13–14, 2018).

    Soni, N., Ansari, S., & Dawra, J. (2017). Impact of affective intensity of online reviews on decision comfort. Paper presented at the 11th Great Lakes – NASMEI (North American Society for Marketing Education in India) Conference, Chennai, India. (December 2017).

  • Working papers

    Pandey, V., & Ansari, S. Investigating learned helplessness on social media.

    Ansari, S., & Pandey, V. Enhancing or fragmenting connective action.

    Ansari, S., & Pandey, V. Safeguarding customers from fake reviews.

  • Teaching interest

    Business Analytics

    Data Visualisation

    Social Network Analysis

    Responsible AI

  • Awards and honours

    Outstanding Reviewer Award, 1st India Conference on Information Systems (InCIS), organised by the AIS India Chapter (INAIS). (March 7–9, 2025).

    Recipient, ICIS 2020 India Grant Programme – Financial support for conference registration and attendance.

    Fellow, Pacific Asia Conference on Information Systems (PACIS) Doctoral Consortium, Xi’an, China. (2019).

  • Work experience

    Academic positions

    Lecturer, Deakin University – GIFT City Campus. (May 2024 – July 2025).

    Assistant Professor, Sri Balaji University, Pune. (Jan 2022 – June 2024).

  • Professional positions

    Tata Consultancy Services. (March 2013 – June 2015).

    Systems Engineer.

  • MDPs/FDPs

    Conducted an MDP on Excelerating with Excel for Gallagher Center of Excellence. (January 30 – February 2, 2024).

    Conducted an MDP on Excelerating with Excel for Coal India. (February 21–24, 2024).

    Conducted an open MDP on Mastering Excel for participants of Skill Mantra EduTech and Consulting, Indore. (September 17, 2023).

    Conducted an open MDP on Managing Small Business: File Management and Mastering Google Sheets for participants from Vijayshri Packaging Ltd., Madhuri Refineries, and Nikhil Commodities, Indore. (September 16, 2023).

    Conducted a session on Numbers Matter in Execution for the Neosym Leadership Team. (November 17, 2022).

    Conducted an MDP on Digital Literacy for Women Entrepreneurs of the Beauty & Wellness Sector. (March 31 – April 19, 2022).

  • Reviewer experience

    Associate Editor for Track ‘General Topic and Future of IT’ Pacific-Asia Conference on Information Systems (PACIS) 2025.

    Journals: Information Systems Frontiers, Internet Research, Asia Pacific Journal of Information Systems.

    Conferences: European Conference on Information Systems ECIS (2025), International Conference on Information Systems ICIS (2017, 2018, 2019, 2022, 2023, 2024), Pacific-Asia Conference on Information Systems PACIS (2017, 2019).

    National Conferences (based in India): India Conference on Information Systems (InCIS) 2025, Indian Academy of Management (INDAM) 2023, PAN-IIM (2018-2021), IFIP WG 8.6 2023.

  • Professional service

    Student Volunteer for 1st and 2nd International Conference on Digital Economy (ICDE) at IIM Raipur. (February 2019 and December 2019).

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