Newspapers will always remain the most credible source of news

This episode of the podcast is a conversation between Mr. Partha Sinha, President at Bennett, Coleman & Company Limited (Times of India Group) and Prof. Vineeta Dwivedi, Head Digital Communications at SPJIMR.

Mr. Sinha reflects on his journey from being a nuclear design engineer, a banker, a strategy and marketing head of media and internet companies, and an advertising strategist.

Mr. Sinha dismisses doomsday predictions for the newspaper industry. He says the importance of news and newspapers in shaping independent thought in society will stay forever as no other medium has the kind of source credibility. He also explains why Covid was the best possible management consultant for companies globally.

He also talks about the Advertising industry and why it is still underrated. Prof. Dwivedi and Mr. Sinha discuss his passion for sports, books and having an area of passion other than work. They round off the conversation by talking about data disruption and he explains why the information superhighway has turned into a ‘prejudices and biases’ superhighway.

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