May 11, 2023

From no to go: How to say yes to disruptive ideas

While most corporates strive to make their businesses future-ready, truly disruptive ideas face multiple hurdles. Prof. Krishna examines the research by Matthew P. Mount, Markus Baer, and Matthew J. Lupoli and recommends actionable insights on novel and useful ways to protect organisations against the ‘unfamiliarity bias’ for new ideas.

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