Suranjan Das

Professor

Operations, Supply Chain Management & Quantitative Methods

Suranjan Das is a Professor in Quantitative Supply Chain Management & Quantitative Methods at SPJIMR. He holds a Doctoral Degree (FPM) from the Indian Institute of Management, Ahmedabad. He holds a master’s degree in Economics from the University of Calcutta, with a major in Money & Economic Planning.

In his career spanning over 36 years, he has been associated with eminent organisations in the Steel industry, with the responsibility for Sales and Material Management for 6 years before joining Academics. Later, he pursued his passion for teaching Management at leading business schools in India and abroad.

His research and consulting interests are on themes related to Development Economics, Target Costing, Customer Satisfaction, Design Thinking, UX design, Customer Behaviour, and Retail Profiling of Consumers. His research contributions and findings have been presented at leading World conferences and in important publications.

He has conducted several Management development programs for senior to mid-level executives from corporates and institutions. He is currently Group Head for Quantitative Methods at SPJIMR.

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EDUCATION

Indian Institute of Management, Ahmedabad

Fellow (Ph.D.), 1997
Focus: Firm Level Technological Learning and Performance

University of Calcutta, KOLKATA

M.Sc. (Economics), 1986
Major: Money and Planning

St Xavier’s College, KOLKATA

M.Sc. (Economics Hons.), 1984
Major: Economics

  • RESEARCH INTERESTS

    Quantitative Methods

    Product & Process Innovation

    Design Thinking

    Consumer Behaviour

    Gamification of “teaching-learning” sessions in a Business School – also used in class

  • SELECTED PUBLICATIONS

    Das, S., Das Biswas, A.K. (2008). A framework for using Relationship Quotient in the study of Customer Behavior. The ICFAI Journal of Marketing Management.

    Das, S., Das Biswas, A.K. (2007) Customer Satisfaction involving RQ, PQ, and OMC in B2B Marketing. The ICFAI Journal of Marketing.

  • CASE STUDIES

    Das, S., Chatterjee, D., Salian, B. (2020). Distribution of rewards at Atomic Sales Pvt Ltd. Case Centre.

    Das, S. and Rao, T. N.S.; Student Evaluation and Grading in Business Schools, Regd 228, IIM Ahmedabad, (1990-1991)

  • CONFERENCES

    Dhir, V. L. (Author), Das, S. (Author), ISDSI, “Understanding Organizational Commitment: A Comparative Study of Employees of Small- and Large-Scale Enterprises,” SPJIMR, Mumbai. (December 30, 2018).

    Das, S. (Author & Presenter), GBSN 2018 Annual Conference, “Application of Design Thinking to Caregiving (for Thalassemia and Cancer),” GSBN, Nairobi. (November 9, 2018).

    Das, S., “Applying Design Thinking in Project Management”, Annual Project Management Conclave, Mumbai. (November 19, 2016).

    Das, S., International Management Conclave, “Design Thinking,” IIM, Ahmedabad. (August 6, 2016).

    Kamath, R. (Author), Das, S. (Author), 5th IIMA Conference on ‘Marketing in Emerging Economies, “A Study of Age-Related Store Choice Behaviour,” IIM Ahmedabad. (January 9, 2013).

    Das, S., (Author), Target Costing in the Indian Manufacturing Industry, Strategic Management Conference, IMI Gurgaon, (Dec 2002)

  • WORKING PAPERS

    Application of Markov Chains in case of water ATMs in water-stressed

  • COURSES

    Quantitative Management (Business Statistics)

    Quantitative Management (Business Research Methods; Multivariate Data Analysis)

    Quantitative Management (Operations Research & Optimizing Techniques)

    Design Thinking & Innovation

    Marketing Analytics

    Marketing Research

    Logistics and Supply Chain Management

    Pricing Models, Policies, and Practices

  • AWARDS & HONOURS

    Consistently rated in the top 5 percentile of the teaching faculty, across Indian business schools.

  • WORK EXPERIENCE

    Member, Infrastructure Committee – Capex projects. SPJIMR. (2016 onward)

    Member, SARS Covid-19 Back-to-Campus Committee. SPJIMR. (June 2020 till present)

    Mentor cum Member, Non-Classroom Learning (NCL) initiatives for students. SPJIMR. (2005 till present).

    ACADEMIC FACULTY

    Professor, SPJIMR, Mumbai. (May 3, 2003 – Present).

    International Faculty – QM, S.P. Jain School of Global Mgmt., Dubai, Singapore & Sydney (2004 – 2014).

    Associate Professor, Goa Institute of Management (June 25, 1997 – May 2, 2003)

    Visiting Faculty, IIM Lucknow, 2016-2018 – helped and mentored their senior faculty institute to start the Design Thinking course

    Visiting Faculty, IIM Nagpur, 2016-2018

    Visiting faculty, NRTI (National Academy of Indian Railways), Vadodara, Oct 2021 onwards

    D. guide (for BITS Pilani, IIT Bombay, SNDT Univ, Mumbai Univ.) 2004-2014

    Visiting Faculty, Schulich School of Business, York University, Toronto, Canada, 2009-2012

    Visiting Faculty, Goa University, 2000-2003

    Visiting Faculty, IIM Indore, 1997-1999 (involved with the inaugural batch of IIM Indore)

    Visiting Faculty cum Scholar, UFSIA Business School, Antwerp, Belgium 1997-2000

    Visiting Faculty, ICFAI Business School, Ahmedabad, 1995-1997

    Visiting Researcher, World Bank, DEC Research Group, 1997-2000.

    Visiting Scholar, Erasmus University Business School, The Netherlands, 1997-1999

    Visiting Scholar, Invitee at ABCDE (Annual Bank Conf. on Development Economics), World Bank, Washington D.C. USA, 1997 & 1998.

    Visiting Scholar, IIM Calcutta, 1996-1997

    ADMINISTRATIVE ASSIGNMENTS

    Group Head, Quantitative Methods, SPJIMR (Business School). (May 13, 2019 – Present).

    Group Head, Design Thinking. SPJIMR (Business School). (May 13, 2019 – December 3, 2020).

    Area Head, Quantitative Methods, SPJIMR (Business School). (May 3, 2003 – May 12, 2019).

    Area Head, Design Thinking, SPJIMR (Business School). (Aug 1, 2015 – Dec 2, 2020).

    Head – Faculty Compensation Committee, SPJIMR. (2015-2016)

    Member of various Academic Councils, SPJIMR. (2013 – 2014, & 2020 – present)

    Advisor, PGPDM Program, SPJIMR. (2008 to present).

    Member of PGPDM’s AMBA re-accreditation team and AACSB accreditation, SPJIMR. (2014 & 2019).

    Member of Institute Globalization Committee for international exchange. SPJIMR. (2008 – 2010).

    Co-Ordinator, Institute Convocation Committee. SPJIMR. (2004 – present).

    Designer & Co-creator, Design Thinking Lab. SPJIMR. (2016 – 2020).

     

    SAIL Bhilai Steel Plant (1988 – 1989)

    Manager, Materials Management

    Advanced Project Trainee in Materials Management, Bhilai Steel Plant

    SAIL Durgapur & IISCO Burnpur, West Bengal (1986 – 1989)

    Manager, Materials Management

    Webel CMF Resistors Pvt. Ltd, Kolkata. (1984 – 1985)

    Sales Executive

  • CONSULTING

    For Profit Organization, Tata Motors. (2005 – 2009).

    For Not-for-Profit Organization, World Bank & EU. (1995 – 2002).

    Member of Melvin-Goldman, World Bank, Technology Project consulting team, for 7 products across 7 countries in Asia (World Bank & ICICI funded Consultancy project by IIM Ahmedabad). (1995-1997).

    Member of TRAI’s Research & Consulting Committee, GIM, (2001 – 02).

    Modeling using the stochastic process of a financial structure – funded by Liden Associates, USA (2003-2004).

  • MDPS/FDPS

    Management/Executive Development, Ultratech Cement Ltd., 20 participants. (March 2, 2020).

    Management/Executive Development, Ultratech Cement Ltd., 20 participants. (February 7, 2020 – February 8, 2020).

    Management/Executive Development, Bank of America, 30 participants. (December 6, 2019).

    Management/Executive Development, Bank of America, 30 participants. (December 5, 2019).

    Management/Executive Development, Bank of America, 30 participants. (November 19, 2019).

    Management/Executive Development, Bank of America, 30 participants. (November 18, 2019).

    Management/Executive Development, Johnson & Johnson, 28 participants. (November 8-9, 2019).

    Management/Executive Development, Bank of America, 30 participants. (November 1, 2019).

    Management/Executive Development, Bank of America, 30 participants. (October 31, 2019).

    Management/Executive Development, DCM Shriram, 27 participants. (October 21, 2019).

    Management/Executive Development, Bank of America, 30 participants. (October 15, 2019).

    Management/Executive Development, Bank of America, 30 participants. (October 4, 2019).

    Management/Executive Development, Bank of America, 30 participants. (September 30, 2019).

    Management/Executive Development, Bank of America, 30 participants. (September 11, 2019).

    Management/Executive Development, Bank of America, 30 participants. (September 10, 2019).

    Management/Executive Development, Bank of America, 30 participants. (September 6, 2019).

    Management/Executive Development, Bank of America, 30 participants. (August 20, 2019).

    Management/Executive Development, Bank of America, 30 participants. (August 19, 2019).

    Management/Executive Development, Bank of America, 30 participants. (August 2, 2019).

    Management/Executive Development, Bank of America, 30 participants. (July 23, 2019).

    Management/Executive Development, Bank of America, 30 participants. (July 22, 2019).

    Management/Executive Development, Total Oil India Ltd, 19 participants. (June 4, 2019 – June 5, 2019).

    Management/Executive Development, Mahindra & Mahindra, 35 participants. (April 6, 2019).

    Management/Executive Development, Xerox India. (December 13, 2018 – December 14, 2018).

    Management/Executive Development, Bank of America, Westin, Goregaon, 22 participants. (November 20, 2018 – November 22, 2018).

    Management/Executive Development, Total Oil India Ltd, 14 participants. (August 27, 2018 – August 29, 2018).

    Management/Executive Development, SPJIMR, 10 participants. (June 8, 2018 – June 9, 2018).

    Management/Executive Development, Mahindra & Mahindra Ltd, 35 participants. (May 21, 2018).

    Management/Executive Development, Mahindra & Mahindra Ltd, 35 participants. (April 27, 2018).

    Management/Executive Development, Mahindra & Mahindra Ltd, 35 participants. (April 4, 2018 – April 5, 2018).

    Management/Executive Development, SPJIMR, 13 participants. (March 9, 2018 – March 10, 2018).

    Management/Executive Development, Lion’s Club. (2017).

    Management/Executive Development, Novartis. (November 2017).

    Management/Executive Development, TOTAL Oil Corporation, 18 participants. (November 15, 2017).

    Management/Executive Development, TOTAL Oil Corporation, 13 participants. (November 10, 2017).

    Management/Executive Development, Lion’s Club, 100 participants. (April 16, 2017 – May 14, 2017).

    Management/Executive Development, CGI, India, 33 participants. (April 28, 2017 – April 29, 2017).

    Management/Executive Development, SPJIMR. (February 18, 2017).

    Management/Executive Development, SPJIMR. (2016).

    Workshop, SPJIMR. (2016).

    Workshop, SPJIMR. (2013).

    Workshop, Tata Power Group. (2013).

    Workshop, Tata Motors. (2012).

  • BOARD MEMBERSHIPS

    Advisor to the Board, Mobius Space Consulting Private Ltd. Mumbai

  • REVIEWER EXPERIENCE

    Reviewer & Assessor, Masters & D. theses, IIT Bombay, 2005 – 2009

    Served as Panel member for D. review committees. BITS Pilani. Mumbai University. 2005 – 2012.

  • SOCIAL IMPACT

    Vice President, PTA, Maneckji Cooper Education Trust School, Mumbai (2017 – 2020)

    Coordinator, Fundraising Campaign at IIM Ahmedabad – to support students facing a severe, unprecedented medical condition, 1995-96

  • TEACHING INTEREST

    Mentoring Senior Faculty at IIM Lucknow, to start “Design Thinking & Innovation” course for their MBA students, 2016.

    Ph.D. guide for a number of non-PhD Faculty at SPJIMR; 2006 – 2012.

  • PROFESSIONAL SERVICE

    Jury Member & Speaker, Design for Change, National Conference, Ahmedabad. (December 5, 2015).

    Attendee, Meeting, Design for Change, National Conference, Ahmedabad. (September 7, 2015).

    Program Coordinator, SPJIMR Academic Conclave, Mumbai. (January 16, 2014 – January 18, 2014).

    Program Coordinator, SPJIMR Academic Conclave, Mumbai. (January 12, 2013).

    Program Coordinator, SPJIMR Academic Conclave, Mumbai. (January 12, 2012 – January 14, 2012).

    Program Coordinator, SPJIMR Academic Conclave, Mumbai. (January 13, 2011 – January 15, 2011).

    Program Coordinator, SPJIMR Academic Conclave, Mumbai. (January 14, 2010 – January 17, 2010).

  • PROFESSIONAL MEMBERSHIPS

    Member, IFORS. (1997 – Present).

    Member, ORSI. (1997 – Present).

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