•  parameswaran@spjimr.org

M G Parameswaran

Adjunct Faculty, Marketing

M G Parameswaran, or Ambi as he is known is a Brand Strategist and Founder of Brand-Building.com. In a career spanning three+ decades, Ambi has handled assignments in marketing, sales and advertising with companies like Rediffusion DY&R, Boots Company and UDI Yellow Pages before dropping anchor at Ulka Advertising over two decades ago. He has helped build numerous brands, including Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, and Zee TV, among others.

He served as VP, then as CEO of FCB Ulka from 2003 to 2013, and as Advisor before moving out to set up his own Brand Advisory unit Brand-Building.com.

Ambi has been contributing articles to premier business publications, has conducted seminars and branding workshops for Indian/ MNC organizations and industry bodies like CII, FICCI, AIMA etc.; he has spoken at international forums, including the Kellogg India Summit at Northwestern University and Cornell University; he has also been a guest faculty at several business schools in Mumbai such as SPJIMR and at his alma mater, IIM Calcutta.

Ambi has served as the President of the Advertising Agencies Association of India [2014-16]; he was President of Ad Club Bombay [2003–05]. He received the Distinguished Alumnus Award from IIT Madras in 2009 and from IIM Calcutta in 2018. Ambi has served on the Board of Governors of IIM Cacutta from 2007 to 2017 and is an Independent Director on the board of several listed and unlisted corporate entities.

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Harvard Business School

Advanced Management Program 2014

Mumbai University

Ph.D. Management [Marketing & Consumer Behaviour], 2006 – 2012
The thesis was on ‘Religiosity and Consumer Behaviour’. How does religion and religiousness interact with our behaviour as consumers.

Indian Institute of Management, Calcutta

MBA [PGDM], Marketing & Finance, Honour Roll Graduate, 1977 – 1979

Indian Institute of Technology, Madras

B Tech, Chemical Engg. 1972 – 1977

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