Bindu Kulkarni
  •  binduk@spjimr.org

Bindu Kulkarni

Associate Professor, Strategy

Bindu Kulkarni teaches Strategy and Design Thinking at SPJIMR. Her Ph.D. is in the area of Learning and Management Education from the Birla Institute of Technology and Science, focusing on ‘Learning styles and business simulations as pedagogy’.

Passionate about pedagogy, her intellectual contributions and research interests include subject matter relating to teaching styles, learning styles, learning outcomes, blue ocean strategy, and design thinking. She has 25 years of overall experience, with a 7-year stint in the industry before joining academics.

In her academic career, she has held administrative leadership positions managing the graduate admissions process and programme management at SPJIMR.

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Education

Birla Institute of Technology and Science, Pilani

Ph.D., 2022

Focus: Learning and management education with a special focus on learning styles and business simulations as pedagogy

S. P. Jain Institute of Management and Research, Mumbai

PGDM, 1996

Major: Information Management

University of Mumbai

BE, 1994

Major: Computers

  • Research interests

    Management Pedagogy

    Learning Styles

    Design Thinking

    Blue Ocean Strategy

  • Selected publications

    Kulkarni, B., Sivaraman, V. and Agrawal, P. (2025), CARS24: Innovating to drive growth, The CASE Journal, Emerald Publishing. https://doi.org/10.1108/TCJ-10-2024-0304

    Kulkarni, B., and Sivaraman, V. (2022). Co-teach a business simulation to a large class: deepen engagement. Cogent Education, 9(1), 2066243. Taylor and Francis Online. https://doi.org/10.1080/2331186X.2022.2066243

    Kulkarni B, Banerjee R, Raghunathan R. (2021). Why Students Should Be Taught Differently: Learner Characteristics, Learning Styles and Simulation Performance. Simulation and Gaming. 2022;53(1):56-74. doi:1177/10468781211065809

    Kulkarni, B., Sivaraman, V. (2019). Making a Blue Ocean Shift: Tata Ace Captures a New Market. Journal of Business Strategy, 41(4), 11-20 https://doi.org/10.1108/JBS-03-2019-0057

    Kulkarni, B., Sivaraman, V. (2019). Alibaba: Expansion in the Indian E-Commerce Marketplace. Journal of Strategic Management Education, 14, 83-100. https://www.senatehall.com/strategic-management?article=609

    Link to Google Scholar

  • Case studies

    Kamath, R., Kulkarni, B., Nagaraj, V. (2025). St. Jude Childcare: Applying systems thinking in pediatric cancer. Ivey Publishing. Product number: W42201

    Kulkarni, B. V. (2012). Case Title: Employment for the Disabled. SPJIMR

  • Conferences

    Kulkarni, B., and Kamath, R., All is well, yet why are people leaving the NGO? Can design thinking help Jatan Sansthan? Case study paper presented at the North American Case Research Association (NACRA 2024) Conference, Orlando, Florida (October 17–19, 2024).

    Kulkarni, B., Sivaraman, V., Agrawal, P., Cars 24: Innovating to drive growth, 2023 Proceedings of the North American Case Research Association Volume 37-October 5-7, 2023 (December 2023).

    Kulkarni, B., Sivaraman, V., Agrawal, P., Cars 24: Innovating to drive growth, North American Case Research Association (NACRA) Annual Conference, San Antonio, USA (October 2023).

    Kulkarni, B. V., International Conference on Role of HR in the New Normal, Understanding learning styles to enhance learning outcomes-Does it matter in the development of management education in the virtual environment? (April 9, 2021).

    Kulkarni, B. V., Kamath, R., Dhir, V. L., ISDSI, Design Thinking: Cultivating mindsets, SPJIMR, Mumbai. (December 30, 2018).

    Kulkarni, B. V., Learn – Consolidate – Grow – Asia Pacific Conference 2018, Design Thinking, GMAC. (November 15, 2018).

    Kulkarni, B. V., Sivaraman, V. (2013). Using Business Simulations to Introduce Business Concepts (vol. 40, pp. 393-400). Developments in Business Simulation and Experiential Learning. https://journals.tdl.org/absel/index.php/absel/article/view/62/60.

    Kulkarni, B. V., Sivaraman, V., 40th Annual Conference of ABSEL (Association of Business Simulations and Experiential Learning) 2013, Using Business Simulations to Introduce Business Concepts, Oklahoma City. (March 6, 2013).

  • Periodicals

    Kulkarni, B. V., Aggarwal, P. (2022). The curious case study of Zerodha’s blue ocean strategy. Forbes India.

    Kulkarni, B. V., Dwivedi, V. (2022). Here’s why management courses need more women candidates. Business Today.

    Sivaraman, V., Kulkarni, B. V. (2020). The secret of Zoom’s success. Fortune India.

  • Working papers

    Co-teach a Business Simulation to a large class: Deepen Engagement

    Design thinking: An approach to build capacity in the social sector

  • Courses

    Blue Ocean Strategy

    Decision Analysis (through) Simulation

    Design Thinking

    International Business Strategy and Planning

  • Teaching interest

    Strategy

    Design Thinking

    Teaching through simulations

  • Work experience

    Academic faculty

    Associate Professor, SPJIMR. (2017 – present)

    Assistant Professor, SPJIMR. (2009 – 2017)

    Lecturer, SPJIMR. (2008 – 2009)

    Programme Coordinator – Executive Mgmt. Programme (2004 – 2008)

    Administrative assignments, S. P. Jain Institute of Management and Research

    Director, Central Admissions, SPJIMR (2020 – 2023)

    Associate Programme Head, PGDM (2015 – 2020).

    Jyoti Structures Ltd, power transmission and turnkey projects company (1996-2003)

    Manager, Planning and Procurement Division

  • MDPS/FDPS

    Management/Executive Development, Mahindra and Mahindra, Women Leaders Program, 20 participants. (October 14, 2017).

    Management/Executive Development, Mahindra and Mahindra, Women Leaders Program, 20 participants. (June 10, 2017).

    Management/Executive Development, Arjuna- MDP – Merck Millipore. (October 2012).

    Seminar, New Manager’s Seminar – Saint Gobain (March 2012).

  • Editorial positions

    Editorial Review Board Member, Emerging Markets Case Studies Journal, Appointed. (January 2022 – present)

  • Reviewer experience

    Emerald Emerging Markets Case Studies.

    Emerald Emerging Markets.

    Academy of Management.

  • Professional service

    Organiser, marketing seminar: ‘Innovations in the teaching of Marketing’, SPJIMR, Mumbai. (January 2012).

  • Licensures and certifications

    Introduction to Data Analysis Using Excel, RICE University. (April 6, 2019 – present)

    Human-centered Service Design, IDEO. (October 1, 2018 – present)

    Insights for Innovation, IDEO. (October 2017 – present)

  • Contracts, grants and sponsored research

    Funded

    Kulkarni, Bindu, Sivaraman, Vasant, “Research grant,” sponsored by SPJIMR, S. P. Jain Institute of Management and Research, $1,250.00. (2022 – present).

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