•  binduk@spjimr.org

Bindu Kulkarni

Associate Professor, Strategy

Bindu Kulkarni teaches Strategy and Design Thinking at SPJIMR. Her Ph. D. is in the area of Learning and Management Education from the Birla Institute of Technology & Science, focusing on ‘Learning styles & business simulations as pedagogy.’

Passionate for pedagogy, her intellectual contributions and research interest include subject matter relating to teaching styles, learning styles, learning outcomes, blue ocean strategy, and design thinking. She has 25 years of overall experience, with a 7 years stint in the industry before joining academics.

In her academic career, she has held leadership positions in administrative roles for managing the graduate admissions process and programme management at SPJIMR.

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Birla Institute of Technology & Science, Pilani

Ph.D., 2022
Focus: Learning & Management Education with a special focus on Learning styles & Business Simulations as Pedagogy

S. P. Jain Institute of Management & Research, Mumbai

PGDM, 1996
Major: Information Management

University of Mumbai

BE, 1994
Major: Computers


    Management Pedagogy

    Learning Styles

    Design Thinking

    Blue Ocean Strategy


    Kulkarni, B., & Sivaraman, V. (2022). Co-teach a business simulation to a large class: deepen engagement. Cogent Education9(1), 2066243. Taylor & Francis Online. https://doi.org/10.1080/2331186X.2022.2066243

    Kulkarni B, Banerjee R, Raghunathan R. (2021). Why Students Should Be Taught Differently: Learner Characteristics, Learning Styles and Simulation Performance. Simulation & Gaming. 2022;53(1):56-74. doi:1177/10468781211065809

    Kulkarni, B., Sivaraman, V. (2019). Making a Blue Ocean Shift: Tata Ace Captures a New Market. Journal of Business Strategy, 41(4), 11-20

    Kulkarni, B., Sivaraman, V. (2019). Alibaba: Expansion in the Indian E-Commerce Marketplace. Journal of Strategic Management Education, 14, 83-100. https://www.senatehall.com/strategic-management?article=609

    Link to Google Scholar


    Kulkarni, B. V. (2012). Case Title: Employment for the Disabled. SPJIMR


    Kulkarni, B. V., International Conference on Role of HR in the New Normal, “Understanding learning styles to enhance learning outcomes-Does it matter in the development of management education in the virtual environment?” (April 9, 2021).

    Kulkarni, B. V., Kamath, R., Dhir, V. L., ISDSI, “Design Thinking: Cultivating mindsets,” SPJIMR, Mumbai. (December 30, 2018).

    Kulkarni, B. V., “Learn – Consolidate – Grow” – Asia Pacific Conference 2018, “Design Thinking,” GMAC. (November 15, 2018).

    Kulkarni, B. V., Sivaraman, V. (2013). Using Business Simulations to Introduce Business Concepts (vol. 40, pp. 393-400). Developments in Business Simulation and Experiential Learning. https://journals.tdl.org/absel/index.php/absel/article/view/62/60

    Kulkarni, B. V., Sivaraman, V., 40th Annual Conference of ABSEL (Association of Business Simulations & Experiential Learning) 2013, “Using Business Simulations to Introduce Business Concepts,” Oklahoma City. (March 6, 2013).


    Kulkarni, B. V., Aggarwal, P. (2022). The curious case study of Zerodha’s blue ocean strategy. Forbes India.

    Kulkarni, B. V., Dwivedi, V. (2022). Here’s why management courses need more women candidates. Business Today.

    Sivaraman, V., Kulkarni, B. V. (2020). The secret of Zoom’s success. Fortune India.


    Co-teach a Business Simulation to a large class: Deepen Engagement

    Design thinking: An approach to build capacity in the social sector


    Blue Ocean Strategy

    Decision Analysis(through) Simulation

    Design Thinking

    International Business Strategy and Planning



    Design Thinking

    Teaching through simulations


    Academic Faculty

    Associate Professor, SPJIMR. (2017 – Present)

    Assistant Professor, SPJIMR. (2009 – 2017)

    Lecturer, SPJIMR. (2008 – 2009)

    Programme Coordinator – Executive Mgmt. Programme (2004 – 2008)

    Administrative Assignments, S. P. Jain Institute of Management & Research

    Director, Central Admissions, SPJIMR. (2020 – Present)

    Associate Program Head, PGDM, Program. (2015 – 2020).

    Jyoti Structures Ltd, Power transmission & turnkey projects company (1996-2003)

    Manager, Planning and Procurement Division


    Management/Executive Development, Mahindra & Mahindra, Women Leaders Program, 20 participants. (October 14, 2017).

    Management/Executive Development, Mahindra & Mahindra, Women Leaders Program, 20 participants. (June 10, 2017).

    Management/Executive Development, Arjuna- MDP – Merck Millipore. (October 2012).

    Seminar, New Manager’s Seminar – Saint Gobain (March 2012).


    Editorial Review Board Member, Emerging Markets Case Studies Journal, Appointed. (January 2022 – Present)


    Emerald Emerging Markets Case Studies

    Emerald Emerging Markets.

    Academy of Management


    Organizer, Marketing Seminar: “Innovations in the teaching of Marketing”, SPJIMR, Mumbai. (January 2012).


    Introduction to Data Analysis Using Excel, RICE University. (April 6, 2019 – Present)

    Human-centered Service Design, IDEO. (October 1, 2018 – Present)

    Insights for Innovation, IDEO. (October 2017 – Present)

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