Corporate Sustainability
Corporate Social Responsibility
Non-Profit Social Enterprises
Behavioral strategy
Chairperson, Fellow Programme and Research
Bikramjit Ray Chaudhuri holds a Ph.D. (FPM) in strategic management from the Indian Institute of Management, Calcutta, and an MBA from the Indian Institute of Management, Kozhikode. He has been ardently pursuing research in various facets of strategic management and corporate sustainability strategy, with recent research interest in the behavioural strategy domain.
He has vividly demonstrated his research interest in corporate sustainability through publication in the top global journal (FT50) and extensive participation in leading national and international conferences. He blends around twenty-five years of experience in diverse corporate and academic roles with eighteen years of professional engagement with large corporates in India and other countries before joining academics.
Fellow Programme in Management (FPM), 2012-2018
Focus: Strategic Management
Title: An investigation into the corporate sustainability strategies and practices in India
Post Graduate Degree in Management (PGDM), 2001-2003
Major: Management
Bachelor in Engineering (BE), 1989-1993
Major: Electrical Engineering
Corporate Sustainability
Corporate Social Responsibility
Non-Profit Social Enterprises
Behavioral strategy
Chaudhuri, B. R., & Dyondi, R., (2024). Multiplex industry: A journey through the path of an industry lifecycle. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781071923740
Chaudhuri, B. R., (2023). Consolidation in the Indian online education technology (Edtech) sector. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781529622706
Ray, S., Ray Chaudhuri, B. (2018). “Business Group Affiliation and Corporate Sustainability Strategies of Firms: An Investigation of Firms in India”. Journal of Business Ethics, 153(4), 955–976. https://doi.org/10.1007/s10551-018-3917-z
Ray Chaudhuri, B. (2023). “Nirma and HLL: A Classic Laundry Detergent Market Share Battle.” SAGE Business Cases, https://doi.org/10.4135/9781529611717
Ray Chaudhuri, B. (2023). “Consolidation in the Indian Online Education Technology (EdTech) Sector.” SAGE Business Cases, accepted.
Ray Chaudhuri, B. & Dyondi, R. (2023). “Multiplex industry – A journey through the path of industry life cycle.” SAGE Business Cases, accepted.
Ray Chaudhuri, B. (2023). “The Indian Premier League and COVID-19: From success to failure in a self-regulating sports organization during a crisis situation”. SAGE Business Cases. https://doi.org/10.4135/9781529605686
Ray Chaudhuri, B. (2021). “The postponement of Tokyo Olympic 2020: An ethical dilemma concerning the expiration of the banned period of doping-banned athletes”. SAGE Business Cases. http://dx.doi.org/10.4135/9781529781281
Ray Chaudhuri, B., George, P., Mattoo, N., Shah, J. (2021). “Tata Power CSR: The paradigm shift for sustainability”. SAGE Business Cases. http://dx.doi.org/10.4135/9781529795257
Ray Chaudhuri, B., Dhyoni, R., “Dual-channel product release dilemma – A case of choice of platform by the film producer”, 25th Annual Convention of Strategic Management Forum, IIM Tiruchirappalli (December 2023).
Ray Chaudhuri, B., Jain, A., Jain, N., “A role-based examination of social entrepreneurship through agency theory: Typology and issues with goal conflict”, 25th Annual Convention of Strategic Management Forum, IIM Tiruchirappalli (December 2023).
Ray Chaudhuri, B., “Differential effects of historical and social aspiration performance feedback on corporate sustainability”, 25th Annual Convention of Strategic Management Forum, IIM Tiruchirappalli (December 2023).
Ray Chaudhuri, B., “Differential effect of historical and social aspiration performance feedback on Corp. Sustainability”, India Strategy Conference 2023-IIM Bangalore (December 2023).
Ray Chaudhuri, B., “Prior firm performance as a behavioural antecedent of sustainable business practices: The moderating role of organizational capabilities”, 7th Global Strategy and Emerging Markets Conference & 8th Copenhagen OFDI Conference (October 2023).
Gupta, A., Haldar, A., Ray Chaudhuri, B., “What gets measured gets done: Proposing a Gender Equality Workplace Practices (GEWP) index based on UN SDG5”, The European Academy of Management (EURAM) 2023 Annual Conference, Trinity Business School, Dublin, Ireland (June 2023).
Jain, A. (Author and presenter) and Ray Chaudhuri, B., “Orientation towards Strategic Transformation: Journey of Traditional NPO to Non-profit Social Enterprise through Business Model Innovation.” Strategic Management Forum, IRMA, Anand. (December 21-23, 2022).
Jain, S. (Author and presenter) and Ray Chaudhuri, B., “Highway Treats- A Novity in Organization Structures: What, Why and How.” Strategic Management Forum, IRMA, Anand. (December 21-23, 2022).
Jain, A. (Author and presenter) and Ray Chaudhuri, B., “Orientation towards Strategic Transformation: Traditional NPO to Non-profit Social Enterprise through Business Model Innovation.” Strategic Management Society (SMS) conference, London. (September 17 – 20, 2022).
Sawant, S., Shah, S., & Ray Chaudhuri, B. “CSR Communication and Corporate Reputation: Rethinking Contours.” Eastern Academy of Management Conference, Portland, US. (January 1, 2022).
Jain, A. (Author and presenter) and Ray Chaudhuri, B., “Transformation from Traditional Non-profit Organization to Non-profit Social Enterprise: Strategic Perspective”, 2nd International Conclave on Globalizing Indian Thoughts 2021,” organised by the Indian Institute of Management Kozhikode. (January 1, 2021).
Ray Chaudhuri, B. (Author and presenter), “Identifying the best male tennis player of all time (Data Analytics division)”. 8th International Conference on Business Analytics and Intelligence (ICBAI) .
Ray Chaudhuri, B. (Author and presenter), First virtual Global Conference on Innovation in Management and Business (GCIMB), “In search of an innovative organization: Narrative analysis and storytelling as tools from a postmodernism perspective,” Chapman University of California, Howard University of Washington, D.C. and National Institute of Technology Warangal of India. (July 28, 2021).
Kundu, S. (Author and presenter), and Ray Chaudhuri, B., European Academy of Management (EURAM) 2020 Annual Conference, “Product Diversification Strategy: The Behavioral Perspective,” Trinity College, Ireland. (December 6, 2020).
Ray Chaudhuri, B. (Author and presenter), 80th Annual Meeting of the Academy of Management, “Influence of aspiration-related performance feedback on corporate sustainability strategy”, Academy of Management, Vancouver, BC, Canada. (August 11, 2020).
Ray Chaudhuri, B. (Author and presenter), 80th Annual Meeting of the Academy of Management, “Generational Variation in the antecedents of environmental and social sustainability in family firms,” Academy of Management, Vancouver, BC, Canada. (August 11, 2020).
Ray Chaudhuri, B. (Author and presenter), Academy of Management (AOM) Specialized Conference on Responsible Leadership in Rising Economies, “Generational variation of the antecedents of corporate environmental and social sustainability strategy in family firms,” IEDC – Bled School of Management, Bled, Slovenia. (October 25, 2019).
Ray Chaudhuri, B. (Author and presenter), Academy of Management (AOM) Specialized Conference on Responsible Leadership in Rising Economies, “Influence of aspiration-related performance feedback on corporate sustainability strategy: Differential effects of historical and social aspirations,” IEDC – Bled School of Management, Bled, Slovenia. (October 25, 2019).
Ray Chaudhuri, B., SMS Special Conference 2018, “The Synergistic Interaction Effects of Intangible Resources on Organizational Performance,” Strategic Management Society, ISB, Hyderabad. (December 18, 2018).
Ray Chaudhuri, B. (Author and presenter), Academy of Management (AOM) Conference, “Business group affiliation and corporate sustainability strategies: Role of fungible resources,” Chicago, US. (August 2018).
Ray Chaudhuri, B. (Author), European Academy of Management (EURAM) Conference, “Aspiration model on sustainability strategy,” Reykjavik, Iceland. (June 2018).
Ray Chaudhuri, B. (Author), The Asian Conference on Sustainability, Energy & the Environment (ACSEE), “Business group affiliation and corporate sustainability strategies: Role of fungible resources,” Kobe, Japan. (June 2018).
Ray Chaudhuri, B. (Author), The Asian Conference on Sustainability, Energy & the Environment (ACSEE), “The mediating role of organizational capabilities,” Kobe, Japan. (June 2018).
Ray Chaudhuri, B., Strategic Management Society (SMS) Conference (Author and presenter), “Effect of business group affiliation on corporate environmental and social sustainability strategy,” Houston, Texas, US. (October 2017).
Ray Chaudhuri, B., Academy of International Business-India (AIB-India) Conference (Author), “Effect of business group affiliation on corporate environmental and social sustainability strategy,” Pune, India. (April 2017).
Ray Chaudhuri, B. (Author and presenter), Academy of Management (AOM) Conference, “Four decades of research on ‘the business case for corporate social responsibility’: Theoretical underpinning and methodological issues,” Anaheim, California, US. (2016).
Ray Chaudhuri, B., Academy of Management (AOM) Conference (Author and presenter), “Reputation and organizational performance: The moderating role of intangible assets,” Anaheim, California, US. (2016).
Ray Chaudhuri, B. (Author and presenter), International Conference in CSR (ICCSR), “Four decades of research on ‘the business case for corporate social responsibility’: Theoretical underpinning and methodological issues.,” Kolkata, India. (February 2016).
Ray Chaudhuri, B. (2016). “Four decades of researches on the business case for corporate social responsibility”, (1st ed., vol. 2016, pp. 16341). Academy of Management Proceedings. http://dx.doi.org/10.5465/ambpp.2016.16341abstract
Ray Chaudhuri, B., Bhadra, S. (2016). Reputation and Organizational Performance: The Moderating Role of Intangible Assets (1st ed., vol. 2016, pp. 16064). Academy of Management Proceedings. http://dx.doi.org/10.5465/ambpp.2016.16064abstract
Ray Chaudhuri, B. (Author and presenter), Academy of International Business (AIB) Conference, “An investigation into the effects of intangible assets on the degree of internationalization.” Bengaluru, India. (June 2015).
Ray Chaudhuri, B. (Author and presenter) and Sarada, G., Strategic Management Society India (SMS-India) Conference, “Corporate sustainability performance measurement system: A critical review and development of a comprehensive framework,” Mohali, India. (December 2013).
Sarada, G. (Author and presenter) and Ray Chaudhuri, B., Strategic Management Society India (SMS-India) Conference, “Micro-finance organizations – Paragons or pariahs?” Mohali, India. (December 2013).
Ray Chaudhuri, B. “How prior performance impacts product diversification choices influenced by competitive intensity across technological environments: Evidence from India”. With Kundu, S.
Ray Chaudhuri, B. “Prior firm performance as a behavioral antecedent of sustainable business practices: The moderating role of organizational capabilities”.
Ray Chaudhuri, B. “Differential influence of prior performance related to historical and social aspirations: A study of corporate sustainability strategies among Indian corporates”.
Ray Chaudhuri, B. “Generational variation in the antecedents of environmental and social sustainability in family firms”.
Jain, A.B., Chaudhuri, B.R. (2024). ‘Diverse Business Models of Socially-oriented Organisations in Healthcare: Strengthening Services Provision for Underserved Populations’. In: Thrassou, A., Vrontis, D., Efthymiou, L., Weber, Y., Shams, S.M.R., Tsoukatos, E. (eds) Non-Profit Organisations, Volume II. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-62530-5_11
Business Policy and Strategy (2019 onwards)
Corporate Strategy (2019)
Competing Through Business Models (2019)
Measurement in Social Sciences (2019-2020)
Decision-Making through Simulation (2019 onwards)
Strategy for Corporate Alliance (2019 onwards)
CSR and Corporate Sustainability (2019-2022)
ESG and Sustainability (2023 onwards)
Strategic Management (2023 onwards)
Strategy and Corporate Sustainability (2024 onwards)
Philosophy of Science (2019 onwards)
Introduction to Research (2019 onwards)
Seminar Course on Strategic Management 1 (2019 onwards)
Seminar Course on Strategic Management 2 (2019 onwards)
Theory of the Firms (2020)
Seminar Course on Organizational Theories (2019 onwards)
Workshop Course on Research Writing and Publication (2019–2021)
Workshop Course on Survey Instrument Development and Mixed Method Study (2019 onwards)
Best publication award 2018 for the doctoral students, IIM Calcutta Alumni Association Mumbai Chapter. (April 7, 2018)
The best paper award, International CSR Conference, IIM Calcutta, India. (February 2016)
Business Strategy
Corporate Sustainability
Philosophy of Science
Survey Method in Research
Organisational Theory
Decision-making through Simulation
ESG and Sustainability
July, 2018-June, 2022 – Assistant Professor, General Management and Strategy & Innovation
July, 2022-till date – Associate Professor, Strategic Management
2023 – Chairperson, Fellow Programme & Research (FPR)
2022 – Deputy Programme Chairperson, Fellow Programme in Management (FPM)
2019-2021 – Associate Head, Office of Research and Innovation (ORI)
2019-2021 – Institute Academic Board (IAB) member
2022-present – Institute Managing Committee (MC) member
2011-2012 – Dy. General Manager, Larsen & Toubro
2008-2011 – Head of Finance, HR, Administration, Supply Chain, PT TAMCO Indonesia (a wholly owned subsidiary of Larsen & Toubro)
2005-2008 – Executive Assistant to Executive Director, Larsen & Toubro
2003-2005 – Assistant General Manager, Larsen & Toubro
1995-2001 – Substations Engineer
1993-1995 – Substations Management Trainee
Journal of Business Ethics
Business & Society
Academy of Management member
Strategic Management Society member
Supratim Kundu
Shilpa Sawant
Arti Jain
Siddharth Jain
Mahesh Kumar
Manisha Pillai