Computer vision, deep learning, machine learning
Social monitoring and social listening
Applications of image analytics
Ambica Ghai is Assistant Professor, Information Management and Analytics at SPJIMR. She is currently pursuing a Ph.D. in management at IIM Lucknow, and her specialisation is IT and Systems. Her research work focuses on social media listening and monitoring. She has primarily worked with image analytics and studied the impact of textual data in combination with images. She is a machine learning researcher with a keen interest in user-generated data and its applications in business. She aims to continue to explore the area and focus on the application of machine learning in the corporate world while teaching from the managerial perspective.
Her corporate experience includes working as a Business Technology Analyst at Deloitte, where she worked with several industries to start and improve their digital journey. Earlier, she worked with Jagriti Enterprise to aid small businesses in the adoption of technology to address their problems. Before joining SPJIMR, she was associated with Jindal Global School as a Lecturer.
Ph.D. – 2024 (Expected), Focus: Information Technology and Systems
BE/Bachelor, Major/ Specialisation: Electrical
Computer vision, deep learning, machine learning
Social monitoring and social listening
Applications of image analytics
Ghai, Ambica, Pradeep Kumar, and Samrat Gupta. “A deep-learning-based image forgery detection framework for controlling the spread of misinformation.” Information Technology & People (2021).
Ghai, Ambica and Pradeep Kumar. “A novel technique for image sentiment analysis using deep learning technique.” Annual International Research Conference (2022)
Ghai, Ambica and Pradeep Kumar. “Leveraging CNN models using transfer learning for Fake Image Identification” Seventh Business analytics and Intelligence conference (2019)
Multimodal Sentiment Analysis
Image Retrieval and Recommendation
Management of Information Technology in Business
Supervised Learning and its applications in Marketing
Unsupervised Learning and its applications in Marketing
Machine Learning, Information Technology and Management, Data Analytics
Lecturer
Jindal Global Business School
Managing the data and tasks for the placement committee activities
Business Technology Analyst