•  ambica.ghai@spjimr.org

Ambica Ghai

Assistant Professor, Information Management and Analytics

Ambica Ghai is Assistant Professor, Information Management & Analytics at SPJIMR. She is currently pursuing Ph.D. in Management from IIM Lucknow, and her specialisation is IT and Systems. Her research work focuses on social media listening and monitoring. She has primarily worked with image analytics and studied the impact of textual data in combination with images. She is a machine learning researcher with a keen interest in user-generated data and its applications in business. She aims to continue to explore the area and focus on the application of machine learning in the corporate world while teaching from the managerial perspective.

Her corporate experience includes working as a Business Technology Analyst at Deloitte, where she worked with several industries to start and improve their digital journey. Earlier, she worked with Jagriti Enterprise to aid small businesses in the adoption of technology to address their problems. Before joining SPJIMR, she was associated with Jindal Global School as a Lecturer.

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Indian Institute of Management Lucknow

Ph.D. – 2024 (Expected), Focus: Information Technology and Systems

Thapar University

BE/Bachelor, Major/ Specialisation: Electrical


    Computer vision, deep learning, machine learning

    Social monitoring and social listening

    Applications of image analytics


    Ghai, Ambica, Pradeep Kumar, and Samrat Gupta. “A deep-learning-based image forgery detection framework for controlling the spread of misinformation.” Information Technology & People (2021).

    Link to Google Scholar


    Ghai, Ambica and Pradeep Kumar. “A novel technique for image sentiment analysis using deep learning technique.” Annual International Research Conference (2022)

    Ghai, Ambica and Pradeep Kumar. “Leveraging CNN models using transfer learning for Fake Image Identification” Seventh Business analytics and Intelligence conference (2019)


    Multimodal Sentiment Analysis

    Image Retrieval and Recommendation


    Management of Information Technology in Business

    Supervised Learning and its applications in Marketing

    Unsupervised Learning and its applications in Marketing


    Machine Learning, Information Technology and Management, Data Analytics


    Academic Positions


    Academic Faculty

    Jindal Global Business School

    Administrative Assignments

    Managing the data and tasks for the placement committee activities


    Deloitte (Jan 2015 – Oct 2016)

    Business Technology Analyst

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