As companies shift focus from Services to Products and digital transformation, the role of the Product Manager is becoming crucial to organization’s success. While many managers may be following the product management practices, critical aspects like customer in sighting, strategic aspects of product management, Market Value fit, soft skills particularly leadership skills for being a product leader, critical digital product management processes including the Lean Product Development, may not have been adequately explored.
Designed for managers, this two-day course is delivered by industry experts and multi-disciplinary faculty members and focuses on Product Lifecycle Management, Product Leadership & Innovation. Product Strategy, Financials behind successful product management, Product Monetization, Product marketing and Operational aspects of product management, will be covered. This course exposes students to the challenges and joys of Product Management & Analytics. It invites students to address several cases based on diverse B2B and B2C products and businesses. The course is interactive and built around analogies, so that students can intuitively understand the responsibilities and skills required of a Product Manager – from strategy to execution – to create solutions that work and products that consumers want to use. This course is planned to provide a perspective of the various responsibilities and considerations of the product management role.