SPJIMR DoCC | Event | Ehsaas

About

The NGO Mela is an initiative of SPJIMR DoCC started in 2007 to provide a platform to several micro and small enterprises, profit-making social enterprises, NGOs and SHGs, to promote their products. It stands for celebrating the spirit of economic self-sufficiency achieved through the perseverance of those who bring a positive change in society.

When the Covid-19 pandemic struck, it severely impacted the lives and livelihoods of many in this sector, leading to a significant drop in sales and production. In response, the DoCC and the Sustainability committee took the mela online, demonstrating the resilience and adaptability of the sector. 28 SHGs and NGOs participated in the first-ever online mela using Zoom as their platform. Sellers and customers from different parts of India joined in. In 2023, after the world returned to normalcy, Ehsaas was once again conducted in person.

Explore past events

2024 2023 2022

Event highlights

Mela exhibition

Every year, the event engages over 50 pan-India FPOs, SHGs, and NGOs to sensitise stakeholders and expand visibility and networking opportunities for FPOs, corporates and educational institutions alike.

Informative sessions

Mela engages stakeholders through knowledge-sharing sessions on policy making, legal compliance, financial linkages, business linkages, and government schemes. These informative sessions focus on industry insights and updates, challenges, solutions and best practices to address the concerns of the participating farmers, FPOs, SHGs, and NGOs.

Engagement activities

The mela also features entertaining activities such as cultural performances, interactive games, and food stalls, creating a vibrant and engaging atmosphere that keeps the audiences entertained and involved.

Event objectives

The event brings stakeholders from the agricultural ecosystem together to network, share challenges, and build synergies. Key objectives include:

Address challenges faced by farmers and Farmer Producer Organizations (FPOs) and explore solutions.
Facilitate discussions on market linkages and funding challenges for farmers and FPOs.
Foster long-term relationships to develop an ecosystem that supports participating institutions.
Provide a platform for participants to engage in marketing and business scaling opportunities.
Offer capacity-building forums for farmers and FPOs. Identify and support the participants to scale their business.
Create networking and cross-learning opportunities through interaction with buyers and sellers.
Bridge the information gap for urban consumers about farmers and FPOs.