SPJIMR > Introduction to Strategic Brand Management

Overview

This course aims to help the learners to understand and apply key concepts of brand differentiation, portfolio management and architecture. It also helps to develop a practical, actionable brand strategy for business.

Key highlights

This course structure balances theoretical foundations with practical applications, offering both strategic insights and hands-on experience in managing brand differentiation, portfolio, and architecture.

Objectives

  • Understand the pivotal role of brands in driving business and shareholder value
  • Develop an understanding of concepts for effective brand planning
  • Learn frameworks and concepts to guide effective brand planning and execution
  • Develop strategies to build, manage, and sustain powerful brands

USPs

  • Offers insight into the world of brands and branding.
  • Taught by expert faculty from SPJIMR.
  • Utilises real-world business case studies.
  • Includes successful brand examples to support concepts and theories.

Who can attend

  • Junior and mid-level corporate executives
  • Students who wish to have a better understanding of brands and branding

Faculty

Ashita Aggarwal

Ashita Aggarwal

Professor, Marketing

Chairperson, Post Graduate Diploma in Management and
Post Graduate Diploma in Management Business Management

Ashita Aggarwal has completed her Executive Fellow Programme in Management (EFPM) from the Indian School of Business (ISB) and also holds a Ph.D. in Management. Her EFPM work focuses on value creation and appropriation using Voice AI and B2B and B2C markets, and her Ph.D. focuses on branding and communication in management schools in India. She has completed a certificate course in Strategic Branding from the Kellogg School of Management, Northwestern University, USA. She was a gold medallist in...
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Janakiraman Moorthy

Janakiraman Moorthy

Professor, Marketing

Associate Dean, Academics and Research

Janakiraman Moorthy holds a Ph.D. from the Indian Institute of Ahmedabad, with a focus on new product development. In his academic career spanning over three decades, he has taught at leading business schools and management institutions in Asia and the US, in capacities of full-time and visiting faculty designate. These include IIM Calcutta, IIM Lucknow, IMT Dubai, AIT Bangkok, Purdue University, and Krannert School of Management. He simultaneously led senior leadership roles in academ...
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Ruppal Walia Sharma

Ruppal Walia Sharma

Professor, Marketing

Chairperson, Post Graduate Programme in General Management
Head, Delhi Centre

Ruppal Walia Sharma is a faculty of Marketing and Design Thinking. She holds a Ph.D. from Birla Institute of Technology and Science, Pilani, with a doctoral research focus on brand management. She has completed a master’s in international business management from the Indian Institute of Foreign Trade, New Delhi, and graduated in economics from Lady Shri Ram College, Delhi University. She has worked in brand management profiles across diverse industries in the consumer goods space for over...
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Certificate

To earn a certificate, one needs to earn a passing grade on each of the required assignments in the form of quizzes and graded quizzes.

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